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Students
Tuition Fee
Start Date
Medium of studying
Duration
1.0 days
Program Facts
Program Details
Degree
Courses
Major
Content Marketing | Marketing
Area of study
Business and Administration
Course Language
English
Intakes
Program start dateApplication deadline
2024-07-20-
About Program

Program Overview


This program empowers writers to develop their unique voice, market their work effectively, and navigate the business side of writing. Through lectures, readings, and video excerpts, participants learn strategies for branding, revenue diversification, and negotiating with professionals. The program aims to help writers establish themselves as sought-after authors and maximize their earning potential.

Program Outline

Outline:

  • The course covers the following topics:
  • Identifying unique skills, gifts, and interests as a writer.
  • Marketing and branding yourself and your work.
  • Deciding whether and how to work with accountants, agents, and lawyers.
  • Selecting strategic venues and events to participate in.
  • Diversifying revenue streams.
  • Making live readings sought-after events.
  • Knowing your worth and confidently discussing money with professionals.
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