Program Overview

Advertising Principles and Practices

Course Description

This course provides a comprehensive survey of advertising principles and practices, helping students develop a broad base of knowledge to navigate the complexities of the current advertising world.

Course Details

• Duration: As few as 11 weeks
• Units: 4.0
• Current Formats: Live Online
• Cost: Starting at $905.00
• Typically Available: Fall, Winter, Spring

What You Can Learn

• Gain knowledge about traditional and digital advertising mediums, including television, print, digital, and mobile
• Build an advertising campaign as part of a marketing plan
• Analyze current campaigns and dissect the advertising elements that are successful and not successful
• Learn about target audience development, product positioning, creative messaging, and campaign execution

About This Course

This course examines media advertising elements, including digital, mobile, and social networks, while reinforcing the importance of traditional components such as television, magazine, online, and outdoor advertising. Discussion focuses on advertising initiatives featuring current campaigns, agency relationships, and media organizations. The course also explores target audience development, product positioning, creative messaging, media strategies, and campaign execution. It is transferable for UC credit.

Spring 2026 Schedule

• Date: March 31 - June 9
• Time: Tuesday 5:30PM - 7:30PM PT
• Instructor: Cameron Andrews
• Format: Live Online
• Fee: $905.00

Course Requirements

• Internet access is required.
• Deadline for refunds: February 02, 2026, to April 12, 2026

Course Syllabus and Schedule

The course syllabus and detailed schedule are available, outlining lecture dates, times, and locations.

Applicable Programs

This course applies toward the following programs:

• Business Fundamentals certificate: Acquire the fundamentals for making informed decisions to drive growth and build a strong foundation for any career.
• General Business Studies with Concentration in Marketing certificate: Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry. It is recommended to speak with a student advisor before beginning this program.