Students
Tuition Fee
Not Available
Start Date
2026-09-01
Medium of studying
Not Available
Duration
Not Available
Details
Program Details
Degree
Courses
Major
Graphic Design | Advertising | Marketing
Area of study
Arts | Business and Administration
Course Language
English
Intakes
Program start dateApplication deadline
2026-09-01-
2026-06-01-
About Program

Program Overview


Advertising Design

The Advertising Design course, DESMA X 479.6D, is designed to develop concepts and strategies to deliver information, products, and brands that engage the consumer.


Course Description

Work in an agency-inspired environment to develop concepts and strategies to deliver information, products, and brands that engage the consumer.


Availability

  • Typically Available:
    • Fall
    • Summer
  • Not available this quarter

Learning Outcomes

What you can learn:


  • Understand advertising design through the historical context as well as the contemporary application
  • Build skills in brainstorming, researching, and group critique
  • Understand and apply practical and conceptual approaches to advertising design, as well as explore unconventional contexts
  • Understand the creative brief and apply strategic design solutions
  • Learn how traditional and social media integrations can deliver tangible experiences targeted to key groups

About This Course

All advertising across all media is the combined whole of specialized functions: writing, design, direction, and resource management. Strong brands are simple, understandable expressions that must connect with consumers in an increasingly transparent, digitally connected world. In this course, students work in an agency-inspired environment to develop concepts and strategies to deliver information, products, and brands that engage the consumerwith a focus on creating sustainable, ethical, and persuasive practices. Learn how traditional and social media integrations can deliver tangible experiences targeted to key groups.


Prerequisites

  • Core Design Concepts or equivalent

Related Programs

This course applies toward the following programs:


  • Design Communication Arts certificate
    • Ignite your creativity and prepare for a career in graphic design. Learn how to think like a designer while developing the visual literacy needed to thrive in a professional setting. Feel confident in your skills through portfolio reviews, a capstone course, mentorship, and internship opportunities.
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