| Program start date | Application deadline |
| 2026-09-01 | - |
| 2026-06-01 | - |
Program Overview
Advertising Design
The Advertising Design course, DESMA X 479.6D, is designed to develop concepts and strategies to deliver information, products, and brands that engage the consumer.
Course Description
Work in an agency-inspired environment to develop concepts and strategies to deliver information, products, and brands that engage the consumer.
Availability
- Typically Available:
- Fall
- Summer
- Not available this quarter
Learning Outcomes
What you can learn:
- Understand advertising design through the historical context as well as the contemporary application
- Build skills in brainstorming, researching, and group critique
- Understand and apply practical and conceptual approaches to advertising design, as well as explore unconventional contexts
- Understand the creative brief and apply strategic design solutions
- Learn how traditional and social media integrations can deliver tangible experiences targeted to key groups
About This Course
All advertising across all media is the combined whole of specialized functions: writing, design, direction, and resource management. Strong brands are simple, understandable expressions that must connect with consumers in an increasingly transparent, digitally connected world. In this course, students work in an agency-inspired environment to develop concepts and strategies to deliver information, products, and brands that engage the consumerwith a focus on creating sustainable, ethical, and persuasive practices. Learn how traditional and social media integrations can deliver tangible experiences targeted to key groups.
Prerequisites
- Core Design Concepts or equivalent
Related Programs
This course applies toward the following programs:
- Design Communication Arts certificate
- Ignite your creativity and prepare for a career in graphic design. Learn how to think like a designer while developing the visual literacy needed to thrive in a professional setting. Feel confident in your skills through portfolio reviews, a capstone course, mentorship, and internship opportunities.
