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Organizational Alignment for Customer Engagement & Retention Course

UCLA Extension
Los Angeles , United States
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Program Facts
Program Details
Degree
Courses
Major
Customer Service Management | Marketing | Organisational Theory and Behaviour
Area of study
Business and Administration
Course Language
English
About Program

Program Overview

This program focuses on enhancing customer engagement and retention through effective communication, user experience, and data-driven insights. It covers topics such as customer behavior analysis, product development using AI, digital marketing strategies, and performance evaluation. The program aims to equip students with the skills to drive business improvement and succeed in customer-centric roles.

Program Outline

Outline:

  • Course Overview: This course emphasizes securing prolonged consumer attention and retention through meticulous communication, user experience, and engagement.
    • Interactive sessions and assignments will highlight the significance of data and AI in customer insights tools (CRM) and developing/enhancing products, coupled with the crucial nature of setting standards of excellence, assessing outcomes, overseeing potential opportunities/issues, and driving continuous business improvement.
  • Course Content:
  • Assessing diverse buyer behaviors among online customers and comprehending customer adoption timelines for online buying
  • Understanding how customer data and AI can facilitate product enhancement or new product development
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About University
Masters
Foundation
Courses
UCLA Extension

UCLA Extension

Overview:

UCLA Extension is a renowned continuing education institution affiliated with the University of California, Los Angeles (UCLA). It offers a wide range of courses, certificates, and specializations designed for professional development, career advancement, and personal enrichment.

Services Offered:

UCLA Extension provides a comprehensive suite of services for its students, including:

    Courses:

    Hundreds of open-enrollment courses are available in various fields of study, delivered online, in-person, or in a hybrid format.

    Certificates:

    Students can earn certificates in specialized areas, demonstrating their expertise and enhancing their career prospects.

    Specializations:

    Short series of courses designed to quickly equip students with in-demand skills and knowledge in focused areas.

    Student Services:

    UCLA Extension offers comprehensive support services, including enrollment assistance, financial aid, scholarships, transcripts, career services, and international student support.

    Corporate Education:

    Custom programs and corporate training solutions are available to meet the professional development needs of organizations.

Student Life and Campus Experience:

Key Reasons to Study There:

    UCLA Affiliation:

    Students benefit from the prestige and reputation of UCLA, a world-class research university.

    Industry Experts:

    Courses are taught by experienced professionals and industry leaders, providing practical and relevant knowledge.

    Flexible Learning:

    UCLA Extension offers a variety of learning formats, including online, in-person, and hybrid options, catering to diverse schedules and preferences.

    Career Advancement:

    Certificates and specializations can enhance career prospects and open doors to new opportunities.

    Personal Enrichment:

    Courses and programs cater to personal interests and provide opportunities for lifelong learning.

Academic Programs:

UCLA Extension offers a wide range of academic programs across various fields, including:

    Accounting & Finance

    Architecture & Interior Design

    Business & Management

    Communications

    Design & Arts

    Digital Technology

    Education

    Engineering

    Entertainment

    Environmental Studies & Public Policy

    Health Care & Counseling

    Humanities & Social Sciences

    Landscape Architecture & Horticulture

    Legal Programs

    Real Estate

    Sciences & Math

    Writing

Other:

UCLA Extension is accredited by the Western Association of Schools and Colleges (WASC), ensuring the quality and rigor of its programs.

Total programs
1698
Admission Requirements

Outline:

  • Course Overview: This course emphasizes securing prolonged consumer attention and retention through meticulous communication, user experience, and engagement.
    • Interactive sessions and assignments will highlight the significance of data and AI in customer insights tools (CRM) and developing/enhancing products, coupled with the crucial nature of setting standards of excellence, assessing outcomes, overseeing potential opportunities/issues, and driving continuous business improvement.
  • Course Content:
  • Assessing diverse buyer behaviors among online customers and comprehending customer adoption timelines for online buying
  • Understanding how customer data and AI can facilitate product enhancement or new product development
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