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Students
Courses

Entertainment Public Relations Course

UCLA Extension
Los Angeles , United States
Easy Apply
Students
Tuition Fee
USD 52,500
Per course
Start Date
Medium of studying
On campus
Duration
1 months
Program Facts
About Program
About University
Admission Requirements
Gallery
Easy Apply
Program Facts
Program Details
Degree
Courses
Major
Public Relations
Area of study
Media & Communication
Minor
Public Relations and Communication
Education type
On campus
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
USD 52,500
Intakes
Program start dateApplication deadline
2024-04-04-
About Program

Program Overview

This UCLA Extension course explores strategies for creating and executing publicity campaigns for entertainment products. Through lectures, discussions, and case studies, students will learn about developing campaigns, reputation management, digital and social media, working with the media, and writing press releases. The course prepares students for careers in entertainment public relations, including publicist, media relations manager, and marketing manager.

Program Outline

Outline:

Content:

The course explores strategies for creating and executing publicity campaigns for entertainment products.

Structure:

The course is structured into five weekly lectures.

Course Schedule:

| Type | Date | Time | Location | |---|---|---|---| | Lecture | Apr 4, 2024 | 6:00PM PT - 9:00PM PT | UCLA Extension Lindbrook Center in Westwood | | Lecture | Apr 11, 2024 | 6:00PM PT - 9:00PM PT | UCLA Extension Lindbrook Center in Westwood | | Lecture | Apr 18, 2024 | 6:00PM PT - 9:00PM PT | UCLA Extension Lindbrook Center in Westwood | | Lecture | Apr 25, 2024 | 6:00PM PT - 9:00PM PT | UCLA Extension Lindbrook Center in Westwood | | Lecture | May 2, 2024 | 6:00PM PT - 9:00PM PT | UCLA Extension Lindbrook Center in Westwood |

Individual Modules:

  • Module 1: Introduction to Entertainment Public Relations
  • Module 2: Developing a Publicity Campaign
  • Module 3: Reputation Management

Teaching:

Teaching Methods:

The course is taught through a combination of lectures, discussions, and case studies.

Faculty:

The course is taught by Cynthia Lieberman.

Unique Approaches:

The course provides students with the opportunity to work on real-world publicity campaigns.

Careers:

Potential Career Paths:

The course prepares students for careers in entertainment public relations, including:

  • Publicist
  • Media Relations Manager
  • Marketing Manager
  • Event Planner
  • Social Media Manager

Opportunities:

The course provides students with the opportunity to network with professionals in the entertainment industry.

Outcomes:

Graduates of the course will be able to:

  • Develop and execute publicity campaigns for entertainment products
  • Manage reputation
  • Use digital and social media to promote entertainment products
  • Work effectively with the media
  • Write effective press releases
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