Program Overview

Digital Communications Strategies

The Digital Communications Strategies course is designed for communications professionals who need to reach audiences via various digital media. This course overviews the strategies needed to build effective digital communications for business.

Course Details

• The course is typically available in the Spring quarter.
• The course number is MGMT X 469.26.
• Students will learn how to curate and create engaging stories and content, design and write effective e-newsletters and blogs, and write copy to maximize website engagement and emails that get opened.
• The course will also cover how to incorporate social media into a digital communications plan.

About This Course

In today's digital world, it is essential to take your message online to reach your audience. With the abundance of information online, successful groups need to ensure that their digital communication stands out in the crowd. This course demystifies the fear-evoking world of digital communications and teaches students how to create effective e-newsletters, maximize a website, write and send e-blasts that get opened, blogging basics, and ways to incorporate social media into the conversation.

Program Applications

This course applies toward the following programs:

Strategic Branding and Public Relations

• The Strategic Branding and Public Relations certificate program provides students with cutting-edge skills in public relations and brand management, and improves their written, verbal, and digital communication.
• The program is designed to help students improve their skills in public relations and brand management.