Strategic Public Relations Management Course

Program Overview

This 11-week online course, led by Joann Killeen, provides public relations managers with advanced skills in staffing, budgeting, problem-solving, campaign design, and communication strategy. It covers ethical and legal considerations, and the advisory role of PR executives. The program prepares participants for higher-level positions in public relations.

Program Outline

Outline:

Course Content:

• Staffing techniques for PR managers
• Budgeting for PR campaigns
• Problem-solving techniques for PR managers
• Designing effective PR campaigns
• Developing communication strategies
• Ethical and legal concerns for PR executives
• Advisory role of PR executives

Course Structure:

• Online course with no set meeting times
• 11-week duration

Course Schedule:

• April 1 - June 16, 2024

Individual Modules:

No individual modules are specified in the provided context.

Assessment:

Assessment methods and criteria are not specified in the provided context.

Teaching:

Teaching Methods:

• Not specified in the provided context.

Faculty:

• Joann Killeen

Unique Approaches:

• Not specified in the provided context.

Careers:

Potential Career Paths:

• Higher-level public relations positions in corporations, agencies, and nonprofit organizations

Opportunities:

• Not specified in the provided context.

Outcomes:

• Not specified in the provided context.