Program Overview

Program Details

The following programs are available:

General Business Studies with Concentration in Marketing

• Certificate program
• Build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry

Marketing

• Certificate program
• Learn the fundamentals of marketing and develop the brand-building, analytical, and communication skills necessary to succeed in this dynamic, competitive field

Marketing with Concentration in Digital Marketing

• Certificate program
• Learn foundational principles of marketing with a focus on digitalsocial media, search engine optimization, email and more

Course Details

Consumer Market Research

• Course code: MGMT X 466
• Description: Understanding your audience is critical to effective marketing. This comprehensive course introduces marketing professionals to research methods used to gather and analyze data to make marketing and advertising decisions
• Duration: As few as 11 weeks
• Units: 4.0
• Formats: Online, In Person, Hybrid
• Cost: Starting at $905.00
• What you can learn:
  • Examine consumer behavior and how it impacts marketing and advertising strategies and decisions
  • Utilize primary and secondary research skills to gather consumer market data
  • Make recommendations based on research activities and data analysis
  • Explore the use of surveys, focus groups, and other qualitative methods of research

Course Schedule

Spring 2026 Schedule

• Date: March 31 - June 9
• Time: Tuesday 6:00PM - 9:00PM PT
• Instructor: Christopher Hlavatovic
• Format: In Person
• Location: UCLA Extension Lindbrook Center in Westwood
• Fee: $905.00
• Notes: Internet access required
• Deadline: Refunds only available from February 02, 2026 to April 12, 2026
• Course Requirements: Book: Market Research in Practice by Hague, Paul, Cupman, Julia & Harrison, Matthew

Summer 2026 Schedule

• Date: June 22 - August 31
• Time: Monday 6:30PM - 9:30PM PT
• Instructor: Emmanuel Probst
• Format: Hybrid
• Location: UCLA Extension Gayley Center in Westwood
• Fee: $905.00
• Notes: Internet access required
• Deadline: Refunds only available from April 27, 2026 to July 05, 2026
• Course Requirements: Course Syllabus

Program Application

These courses apply toward the following programs:

• General Business Studies with Concentration in Marketing
• Marketing
• Marketing with Concentration in Digital Marketing