Program Overview
This program provides a comprehensive overview of the media industry, covering various advertising channels such as video, audio, digital, mobile, social, and search engine marketing. It also explores emerging trends like programmatic advertising, content marketing, and influencer marketing. The program prepares students for careers in media buying, planning, sales, and related fields.
Program Outline
Outline:
- Module 1: Overview of the Media Industry
- Current media landscape
- Trends and issues facing media
- Module 2: Video
- Television advertising
- Online video advertising
- Mobile video advertising
- Module 3: Audio
- Radio advertising
- Podcast advertising
- Streaming audio advertising
- Module 4: Digital
- Display advertising
- Search engine marketing
- Social media marketing
- Module 5: Mobile
- Mobile advertising
- Mobile app marketing
- Mobile commerce
- Module 6: Social
- Social media marketing
- Influencer marketing
- Social commerce
- Module 7: Search Engine Marketing
- Search engine optimization (SEO)
- Search engine advertising (SEA)
- Search engine marketing (SEM)
- Module 8: Programmatic
- Programmatic advertising
- Real-time bidding (RTB)
- Data-driven marketing
- Module 9: Content Marketing
- Content strategy
- Content creation
- Content distribution
- Module 10: Influencer Marketing
- Influencer marketing
- Influencer identification
- Influencer engagement
- Module 11: Sports Marketing
- Sports marketing
- Sponsorship
Careers:
- Media buyer
- Media planner
- Media seller
- Sales assistant
UCLA Extension
Overview:
UCLA Extension is a renowned continuing education institution affiliated with the University of California, Los Angeles (UCLA). It offers a wide range of courses, certificates, and specializations designed for professional development, career advancement, and personal enrichment.
Services Offered:
UCLA Extension provides a comprehensive suite of services for its students, including:
Courses:
Hundreds of open-enrollment courses are available in various fields of study, delivered online, in-person, or in a hybrid format.Certificates:
Students can earn certificates in specialized areas, demonstrating their expertise and enhancing their career prospects.Specializations:
Short series of courses designed to quickly equip students with in-demand skills and knowledge in focused areas.Student Services:
UCLA Extension offers comprehensive support services, including enrollment assistance, financial aid, scholarships, transcripts, career services, and international student support.Corporate Education:
Custom programs and corporate training solutions are available to meet the professional development needs of organizations.Student Life and Campus Experience:
Key Reasons to Study There:
UCLA Affiliation:
Students benefit from the prestige and reputation of UCLA, a world-class research university.Industry Experts:
Courses are taught by experienced professionals and industry leaders, providing practical and relevant knowledge.Flexible Learning:
UCLA Extension offers a variety of learning formats, including online, in-person, and hybrid options, catering to diverse schedules and preferences.Career Advancement:
Certificates and specializations can enhance career prospects and open doors to new opportunities.Personal Enrichment:
Courses and programs cater to personal interests and provide opportunities for lifelong learning.Academic Programs:
UCLA Extension offers a wide range of academic programs across various fields, including:
Accounting & Finance
Architecture & Interior Design
Business & Management
Communications
Design & Arts
Digital Technology
Education
Engineering
Entertainment
Environmental Studies & Public Policy
Health Care & Counseling
Humanities & Social Sciences
Landscape Architecture & Horticulture
Legal Programs
Real Estate
Sciences & Math
Writing
Other:
UCLA Extension is accredited by the Western Association of Schools and Colleges (WASC), ensuring the quality and rigor of its programs.
Outline:
- Module 1: Overview of the Media Industry
- Current media landscape
- Trends and issues facing media
- Module 2: Video
- Television advertising
- Online video advertising
- Mobile video advertising
- Module 3: Audio
- Radio advertising
- Podcast advertising
- Streaming audio advertising
- Module 4: Digital
- Display advertising
- Search engine marketing
- Social media marketing
- Module 5: Mobile
- Mobile advertising
- Mobile app marketing
- Mobile commerce
- Module 6: Social
- Social media marketing
- Influencer marketing
- Social commerce
- Module 7: Search Engine Marketing
- Search engine optimization (SEO)
- Search engine advertising (SEA)
- Search engine marketing (SEM)
- Module 8: Programmatic
- Programmatic advertising
- Real-time bidding (RTB)
- Data-driven marketing
- Module 9: Content Marketing
- Content strategy
- Content creation
- Content distribution
- Module 10: Influencer Marketing
- Influencer marketing
- Influencer identification
- Influencer engagement
- Module 11: Sports Marketing
- Sports marketing
- Sponsorship
Careers:
- Media buyer
- Media planner
- Media seller
- Sales assistant