Advertising in the Digital Age Course

Program Overview

This comprehensive digital marketing program provides a thorough understanding of key concepts, channels, and strategies. It covers essential modules such as SEM, social media marketing, display advertising, email marketing, mobile marketing, and analytics. Through hands-on learning and practical application, participants will develop the skills necessary to plan, implement, and measure effective digital marketing campaigns.

Program Outline

Outline:

• Module 1: Introduction to Digital Marketing
• Objectives:
• Understand the basic concepts and principles of digital marketing
• Identify the different types of digital marketing channels and their strengths and weaknesses
• Develop a digital marketing plan
• Module 2: Search Engine Marketing (SEM)
• Objectives:
• Understand how search engines work
• Optimize websites for search engines
• Create and manage search engine marketing campaigns
• Module 3: Social Media Marketing
• Objectives:
• Understand the different social media platforms and their uses
• Develop and implement social media marketing campaigns
• Measure the effectiveness of social media marketing efforts
• Module 4: Display Advertising
• Objectives:
• Understand the different types of display advertising
• Create and manage display advertising campaigns
• Measure the effectiveness of display advertising efforts
• Module 5: Email Marketing
• Objectives:
• Understand the basics of email marketing
• Create and manage email marketing campaigns
• Measure the effectiveness of email marketing efforts
• Module 6: Mobile Marketing
• Objectives:
• Understand the different types of mobile marketing
• Create and manage mobile marketing campaigns
• Measure the effectiveness of mobile marketing efforts
• Module 7: Analytics and Measurement
• Objectives:
• Understand the importance of analytics in digital marketing