Program Overview

Advanced Writing for Marketing: Professional Copywriting and Content Strategy

Course Description

This course is designed to enhance writing skills and careers for experienced writers. It can also help marketing executives assess and direct promotional writing. The course covers all media formats, from print to television to social media, with advice on how to integrate them.

Course Details

• Duration: As few as 11 weeks
• Units: 4.0
• Current Formats: Live Online
• Cost: Starting at $905.00

What You Can Learn

• Practice writing marketing copy for all media formats, including print, TV, and social
• Create the "voice" of a brand and learn to write for different target markets
• Learn how to work with designers and other creatives to develop and manage content
• Work creativity and strategy into every piece

About This Course

This course is an intensive program with students expected to execute professional-caliber work. It is designed to help experienced writers enhance their skills and careers and help marketing executives assess and direct promotional writing.

Prerequisites

• MGMT X 461A Writing for Marketing and Advertising or consent of the instructor

Spring 2026 Schedule

• Date: April 1 - June 10
• Time: Wednesday 5:30PM - 7:00PM PT
• Instructor: Kevin Mardesich
• Format: Live Online
• Fee: $905.00

Course Requirements

• Book: The Advertising Concept Book by Pete Barry, Thames & Hudson

Course Syllabus

Schedule

• Lecture: Wed Apr 1, 2026, 5:30PM PT - 7:00PM PT, Remote Classroom
• Lecture: Wed Apr 8, 2026, 5:30PM PT - 7:00PM PT, Remote Classroom
• Lecture: Wed Apr 15, 2026, 5:30PM PT - 7:00PM PT, Remote Classroom
• Lecture: Wed Apr 22, 2026, 5:30PM PT - 7:00PM PT, Remote Classroom
• Lecture: Wed Apr 29, 2026, 5:30PM PT - 7:00PM PT, Remote Classroom
• Lecture: Wed May 6, 2026, 5:30PM PT - 7:00PM PT, Remote Classroom
• Lecture: Wed May 13, 2026, 5:30PM PT - 7:00PM PT, Remote Classroom
• Lecture: Wed May 20, 2026, 5:30PM PT - 7:00PM PT, Remote Classroom
• Lecture: Wed May 27, 2026, 5:30PM PT - 7:00PM PT, Remote Classroom
• Lecture: Wed Jun 3, 2026, 5:30PM PT - 7:00PM PT, Remote Classroom
• Lecture: Wed Jun 10, 2026, 5:30PM PT - 7:00PM PT, Remote Classroom

Applicable Programs

General Business Studies with Concentration in Marketing

This certificate program helps build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry. It is recommended to speak with a student advisor before beginning this program.