Program Overview

Customer Relationship Management

Course Description

The Customer Relationship Management course, MGMT X 460.86, is designed for students who have taken one or more courses in personal selling. This course equips students with the best practices for managing customer relationships that result in continued returns.

Course Availability

The course is typically available in the following quarters:

• Fall
• Winter
• Spring
• Summer

Course Objectives

In this course, students can learn to:

• Develop relationship-driven customer management systems
• Understand customer profiling, market segmentation, customer service, and retention
• Explore relational databases and CRM software
• Learn about return on investment from sales and marketing expenditures

About This Course

This course provides students with a working knowledge of the principles and best practices for managing customer relationships that result in unsolicited testimonials and relationship annuities. Students learn how to quantify customer orientation and how to develop relationship-driven customer management systems based on the judicious use of resources born from a decisive strategic plan. Topics include customer profiling, market segmentation, customer service, retention, relational databases, and CRM software.

Applicable Programs

This course applies toward the following programs:

General Business Studies with Concentration in Marketing

The General Business Studies with Concentration in Marketing certificate is designed to build a strong business foundation and gain marketing skills to stand out, drive growth, and succeed in any industry.