Program Overview
The Award in Essentials of Marketing & Sales equips participants with foundational knowledge in marketing and sales practices. Over six weeks, the program covers core concepts such as marketing research, branding, digital marketing, and sales techniques. Through 12 sessions, participants gain insights into customer-driven organizations, marketing mix, and the art of persuasion in personal selling.
Program Outline
Outline:
Program Content and Structure
The Award in Essentials of Marketing & Sales provides participants with the fundamental knowledge and tools in marketing and sales practices. It encompasses the core concepts, including marketing research, branding, digital marketing, social media, and sales concepts. The program is structured to cover 10 sessions delivered over six weeks:
- Session 1 – Fundamental concepts: Defining Marketing
- Session 2 – Fundamental concepts: Perspectives – CDO – B2C, B2B, B2G
- Session 3 – Fundamental concepts: Perspectives – Retail, Wholesale, Manufacturing, Service
- Session 4 – The Customer Driven Organisation
- Session 5 – Managing the Marketing Process: Designing Marketing Research
- Session 6 – Managing the Marketing Process: Implementing effective market research
- Session 7 – The Marketing Mix and Marketing Plan
- Session 8 – B2C – marketing challenges – branding and consumer behaviour
- Session 9 – B2B – marketing challenges – relationship marketing and corporate buying behaviour
- Session 10 – Digital Marketing and social media
Online – Eur 610 & Blended – Eur 810