Master of Business Administration with a specialism in Digital Leadership draft
Kuala Lumpur , Malaysia
Tuition Fee
USD 38,800
Per course
Start Date
Medium of studying
Duration
Program Facts
Program Details
Degree
Masters
Major
Business Administration | Digital Marketing | Leadership Studies
Area of study
Business and Administration
Course Language
English
Tuition Fee
Average International Tuition Fee
USD 38,800
Intakes
| Program start date | Application deadline |
| 2024-06-04 | - |
| 2024-09-18 | - |
| 2024-03-22 | - |
| 2024-06-07 | - |
| 2024-08-16 | - |
| 2024-10-25 | - |
About Program
Program Overview
This program equips professionals with advanced skills in digital transformation, technology mastery, and innovative problem-solving. It covers behavioral science, marketing analytics, and business intelligence applications, fostering independent learning and continuous professional development. The program includes core modules, specialization modules, electives, and a project, preparing graduates for careers in various management and analytics roles.
Program Outline
Outline:
- This program is specifically designed to provide:
- Advanced skills to take on the challenges of digital transformation.
- The ability to master the technology associated with the profession.
- Innovative problem-solving skills that are capable of tackling global business management issues.
- Understanding of behavioural science and marketing analytics' skills on tools and business intelligence applications.
- The ability to learn independently and to take responsibility for continuing professional development.
- Understanding of and critical analysis of the digital business and management environment.
- Effective communication towards different audiences and circumstances via a variety of communication tools and methods.
- Personal effectiveness through effective self-management within the professional environment.
- The program comprises of:
- 6 core modules (including Research Methodology module)
- 4 specialization modules
Careers:
- Analytics & Reporting Manager
- Business Development Manager
- Digital Business Analyst
- Digital Business Consultant
- Business Research Analyst
- Chief Executive Officer (CEO)
- Chief Marketing Officer (CMO)
- Corporate Strategy Manager
- Decision Analytics Manager
- Entrepreneur
- General Manager
- Global Purchasing Manager
- Digital Transformation Manager
- Logistic and Supply Chain Manager
- Management Consultant
- International Marketing Manager
Malaysian Students: RM 34,800 International Students: RM 38,800 (USD 8,820)
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About University
Asia Pacific University of Technology and Innovation (APU)
Overview:
Asia Pacific University of Technology and Innovation (APU) is a private university located in Kuala Lumpur, Malaysia. It is known for its diverse student body, with over half of its students coming from over 130 countries. APU focuses on technology-driven education, aiming to nurture innovation and produce graduates who can adapt and think differently.
Services Offered:
APU offers a range of services to its students, including:
Visa Processing:
APU assists international students with their visa applications, including pre-arrival processing fees, airport assistance, and accommodation upon arrival.Student Welcome Team:
A dedicated team welcomes and assists new students during their first few days in Malaysia and at APU.Orientation Briefings:
Comprehensive orientation programs are provided to help students settle into the university environment, covering academic regulations, facilities, and other essential information.Student Life Activities:
APU encourages student involvement through clubs, societies, and leadership opportunities like the Students' Representative Council and Student Ambassador program.Part-time Working Opportunities:
On-campus part-time jobs are available for students, including library assistant, IT labs technical assistant, programmer, multimedia developer, and Student Ambassador roles.Professional and Personal Development Workshops:
Free workshops are offered to equip students with the skills and attributes needed for successful careers.Health Insurance:
Compulsory health insurance is provided to all international students through EMGS's insurance panel partners.Student Life and Campus Experience:
APU fosters a vibrant and unique student life with over 60 clubs and societies. Students are encouraged to participate in social, sporting, and cultural activities on campus, building lifelong friendships and exploring new experiences.
Key Reasons to Study There:
Cosmopolitan Learning Environment:
APU's diverse student community from over 130 nations provides a truly international learning experience.Technology-Focused Education:
APU's programs emphasize technology and innovation, preparing students for the demands of the digital age.Affordable Living Costs:
Malaysia offers a relatively affordable cost of living compared to other countries, making it an attractive destination for international students.Career-Oriented Approach:
APU focuses on developing students' professional skills and attributes, equipping them for successful careers.Strong International Recognition:
APU's engineering degrees are internationally recognized, providing graduates with global career opportunities.Academic Programs:
APU offers a wide range of academic programs, including:
Pre-University Studies:
Foundation programs, diploma programs, and certificate programs.Undergraduate Studies:
Bachelor's degrees in Computing, Technology & Games Development, Design, Advertising, Animation & VFX, Business, Management, Marketing & Tourism, Accounting, Banking, Finance & Actuarial, Engineering, Media, International Relations & Psychology.Postgraduate Studies:
Master's degrees and Doctor of Philosophy programs in various fields.Other:
Total programs
120
Admission Requirements
Entry Requirements:
General Requirements:
- Bachelor's degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
- Bachelor's degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
- Bachelor's degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
- Bachelor's degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.
English Requirements:
International Students:
- IELTS: 6.0 Students from English speaking countries and those with qualifications taught in English (previous Bachelor's/Master's Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.
Location
