Master of Business Administration with a specialism in Business Analytics draft
Kuala Lumpur , Malaysia
Tuition Fee
USD 38,800
Per course
Start Date
Medium of studying
Duration
Program Facts
Program Details
Degree
Masters
Major
Business Analysis | Management | Strategic Management
Area of study
Business and Administration
Course Language
English
Tuition Fee
Average International Tuition Fee
USD 38,800
Intakes
| Program start date | Application deadline |
| 2024-06-04 | - |
| 2024-09-18 | - |
| 2024-03-22 | - |
| 2024-06-07 | - |
| 2024-08-16 | - |
| 2024-10-25 | - |
About Program
Program Overview
This program equips students with specialized skills in business management, including behavioral science, marketing analytics, and business intelligence applications. Graduates gain insights and make business recommendations using advanced analytics tools, preparing them for leadership roles in data-driven organizations. They also develop critical thinking, communication, and problem-solving skills essential for success in the digital business environment.
Program Outline
Outline:
This program comprises 10 coursework modules (including Research Methodology module), 3 specialisation modules and a project.
Careers:
On successful completion of this program, you will be able to :
- Gain a competitive edge in the job market by being equipped with specialised skills in business management.
- Understand behavioural science, marketing analytics’ skills on tools and business intelligence applications allows to track user preferences and strategically offer users towards content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
- Gain insights and make business recommendations by applying advanced analytics tools and methods.
- Prepare for leadership roles in organisation where data-driven decision making is necessary.
- Improve business process, operations and strategies through the use of analysis tools.
- Understand and critically analyse the digital business and management environment.
- Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods
- Demonstrate the ability to learn independently and to take responsibility for continuing professional development.
- Demonstrate innovative problem solving skills that are capable of tackling business management problems.
- Demonstrate intellectual, analytical skills and knowledge within the business and management strategic management.
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About University
Asia Pacific University of Technology and Innovation (APU)
Overview:
Asia Pacific University of Technology and Innovation (APU) is a private university located in Kuala Lumpur, Malaysia. It is known for its diverse student body, with over half of its students coming from over 130 countries. APU focuses on technology-driven education, aiming to nurture innovation and produce graduates who can adapt and think differently.
Services Offered:
APU offers a range of services to its students, including:
Visa Processing:
APU assists international students with their visa applications, including pre-arrival processing fees, airport assistance, and accommodation upon arrival.Student Welcome Team:
A dedicated team welcomes and assists new students during their first few days in Malaysia and at APU.Orientation Briefings:
Comprehensive orientation programs are provided to help students settle into the university environment, covering academic regulations, facilities, and other essential information.Student Life Activities:
APU encourages student involvement through clubs, societies, and leadership opportunities like the Students' Representative Council and Student Ambassador program.Part-time Working Opportunities:
On-campus part-time jobs are available for students, including library assistant, IT labs technical assistant, programmer, multimedia developer, and Student Ambassador roles.Professional and Personal Development Workshops:
Free workshops are offered to equip students with the skills and attributes needed for successful careers.Health Insurance:
Compulsory health insurance is provided to all international students through EMGS's insurance panel partners.Student Life and Campus Experience:
APU fosters a vibrant and unique student life with over 60 clubs and societies. Students are encouraged to participate in social, sporting, and cultural activities on campus, building lifelong friendships and exploring new experiences.
Key Reasons to Study There:
Cosmopolitan Learning Environment:
APU's diverse student community from over 130 nations provides a truly international learning experience.Technology-Focused Education:
APU's programs emphasize technology and innovation, preparing students for the demands of the digital age.Affordable Living Costs:
Malaysia offers a relatively affordable cost of living compared to other countries, making it an attractive destination for international students.Career-Oriented Approach:
APU focuses on developing students' professional skills and attributes, equipping them for successful careers.Strong International Recognition:
APU's engineering degrees are internationally recognized, providing graduates with global career opportunities.Academic Programs:
APU offers a wide range of academic programs, including:
Pre-University Studies:
Foundation programs, diploma programs, and certificate programs.Undergraduate Studies:
Bachelor's degrees in Computing, Technology & Games Development, Design, Advertising, Animation & VFX, Business, Management, Marketing & Tourism, Accounting, Banking, Finance & Actuarial, Engineering, Media, International Relations & Psychology.Postgraduate Studies:
Master's degrees and Doctor of Philosophy programs in various fields.Other:
Total programs
120
Admission Requirements
Entry Requirements:
- Bachelor's degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
- Bachelor's degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
- Bachelor's degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
- Bachelor's degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.
Language Proficiency Requirements:
- IELTS: 6.0
Additional Notes:
- International students are required to meet the above-mentioned requirements as well as provide proof of English proficiency.
- Students from English speaking countries and those with qualifications taught in English (previous Bachelor's/Master's Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents
Location
