Master of Business Administration with a specialism in Business Analytics draft
Kuala Lumpur , Malaysia
Tuition Fee
USD 38,800
Per course
Start Date
Medium of studying
Duration
Program Facts
Program Details
Degree
Masters
Major
Business Analysis | Management | Strategic Management
Area of study
Business and Administration
Course Language
English
Tuition Fee
Average International Tuition Fee
USD 38,800
Intakes
| Program start date | Application deadline |
| 2024-06-04 | - |
| 2024-09-18 | - |
| 2024-03-22 | - |
| 2024-06-07 | - |
| 2024-08-16 | - |
| 2024-10-25 | - |
About Program
Program Overview
This program equips students with specialized skills in business management, including behavioral science, marketing analytics, and business intelligence applications. Graduates gain insights and make business recommendations using advanced analytics tools, preparing them for leadership roles in data-driven organizations. They also develop critical thinking, communication, and problem-solving skills essential for success in the digital business environment.
Program Outline
Outline:
This program comprises 10 coursework modules (including Research Methodology module), 3 specialisation modules and a project.
Careers:
On successful completion of this program, you will be able to :
- Gain a competitive edge in the job market by being equipped with specialised skills in business management.
- Understand behavioural science, marketing analytics’ skills on tools and business intelligence applications allows to track user preferences and strategically offer users towards content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
- Gain insights and make business recommendations by applying advanced analytics tools and methods.
- Prepare for leadership roles in organisation where data-driven decision making is necessary.
- Improve business process, operations and strategies through the use of analysis tools.
- Understand and critically analyse the digital business and management environment.
- Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods
- Demonstrate the ability to learn independently and to take responsibility for continuing professional development.
- Demonstrate innovative problem solving skills that are capable of tackling business management problems.
- Demonstrate intellectual, analytical skills and knowledge within the business and management strategic management.
SHOW MORE
