Doctor of Business Administration (DBA) draft

Program Overview

This program provides working professionals with advanced knowledge in strategic management, digital transformation, and business analytics. Through flexible assessment methods and a variety of teaching methods, including face-to-face learning and guided online learning, students develop skills in leadership, research, and data analysis. The program prepares graduates for careers in management, consulting, research, and entrepreneurship.

Program Outline

Outline:

• Modules:
• Strategic Management for Integrated Value Creation
• Accounting and FinTech in Digital Transformation
• Advanced Marketing Intelligence and Research
• Research Methodology
• Leadership and Organisational Science
• Digital Thinking and Innovation Management
• Data Science and Business Analytics
• Quantitative Research OR Qualitative Research
• Digital Business Transformation

Teaching:

• Instructional Design and Delivery:
Learning is supported by materials, tasks, and activities provided through the Institution’s Learning Management System. The fundamental delivery mode of the programme encompasses the following:
• Face to Face Learning
• Guided Online Learning
• Self-Managed Learning
• Group Discussion and Presentations
• Case Studies Analysis
• Seminar Discussion with Guest Speakers

Careers:

• Career Options:
• Management Analyst
• Business Consultant
• Business Research Analyst
• Market Research Analyst
• Entrepreneur
• Economist
• Professor
• Chief Marketing Officer (CM0)
• General Manager
• Analytics & Reporting Manager
• Decision Analytics Manager
• Management Consultant
• Chief Executive Officer (CEO)
• International Marketing Manager

Malaysian Students: RM 54,800 International Students: RM 54,800 (USD 12,455)