Program Overview

Introduction to the Bachelor of Business Administration in Marketing

The Bachelor of Business Administration in Marketing is a comprehensive program designed to equip students with the knowledge and skills necessary to succeed in the field of marketing. This program focuses on the study of attracting customers, incorporating knowledge gained by studying exchange relationships, and identifying, anticipating, and satisfying customers' needs and wants.

Program Overview

The marketing program at the University of Dubuque delves into various aspects of marketing, including consumer behavior, environmental marketing, relationship marketing, marketing analytics, business-to-business marketing, business-to-consumer marketing, public relations, and advertising. Upon completion of the program, graduates will be prepared to build a career in the private sector, public sector, nonprofit sector, and governmental sector.

Degree Distinctive

Marketing students receive a solid foundation in marketing, including consumer behavior, advertising, sales, retail management, digital marketing, social media marketing, international marketing, and marketing management. Additionally, students participate in an internship experience to gain professional experience while pursuing their degree. The marketing faculty are involved in all aspects of the curriculum, from hands-on classroom learning experiences to helping students secure internships and ultimately land their first job.

Career Opportunities

Opportunities for marketing majors are varied and diverse, with every organization, whether for-profit or nonprofit, caring about creating customer value. Marketing is an integral part of this process, and students will find career opportunities in advertising, sales, retail management, product marketing, marketing research, and customer service. Common job titles in marketing include:

• Account Manager
• Advertising Account Executive
• Advertising Manager
• Brand Manager
• Channel Manager
• Communications Manager
• Market Analyst
• Market Research Manager
• Marketing Analytics Manager
• Media Buyer
• Online Advertising Manager
• Product Manager
• Promotions Manager
• Public Relations Director
• Sales Manager
• Social Media Marketer
• Web Analytics Professional

Faculty and Staff

The Business and Accounting Department is led by experienced faculty, including:

• Rafic Sinno, Business and Accounting Department Chair and Associate Professor of Business
• David Birkett, Assistant Professor of Business and Accounting
• Sam Deaver, Professor Emeritus - Business and Accounting
• Dennis George, Associate Professor Accounting and Director of Summer School Program
• Molly Hein, Assistant Professor of Business
• Jennifer McGarry, Assistant Professor of Business
• Teri Zuccaro, Associate Professor of Accounting

Student Learning Outcomes

Upon completion of the marketing major, graduates will be able to:

• Demonstrate basic knowledge of all business disciplines, including accounting, finance, economics, management, marketing, and global issues.
• Display a strong understanding of marketing concepts, principles, procedures, and standards.
• Work productively with others in a diversity of roles and effectively lead by influencing, inspiring, and motivating individuals and groups to achieve results.
• Use technology tools effectively and efficiently, demonstrating an ability to acquire new skills and a commitment to continual technological learning.
• Display effective problem-solving and decision-making skills, good insight and judgment, and innovative and creative thinking.
• Communicate clearly and concisely, orally and in writing, and listen, deliver powerful presentations, and produce effective business writing.
• Behave in a manner that demonstrates objectivity, integrity, and ethical behavior, including a commitment to stable work performance.

Curriculum

The Marketing major consists of 57 credits, including:

Required Business Core Competencies (33 credits)

• ECON 101: Principles of Microeconomics
• ECON 102: Principles of Macroeconomics
• BAC 201: Principles of Management
• BAC 241: Principles of Financial Accounting
• BAC 242: Principles of Managerial Accounting
• BAC 280: Principles of Marketing
• BAC 300: Principles of Finance
• BAC 340: Effective Communication in Business
• BAC 421: Business Law
• BAC 475: Administrative Policy Seminar/Capstone
• BAC 485: Internship

Required Marketing Courses (24 credits)

• BAC 308: Advertising
• BAC 309: Principles of Selling
• BAC 311: Internet Marketing
• BAC 338: Marketing Research
• BAC 339: Consumer Behavior
• BAC 408: Marketing Management
• Six business elective credits (as approved by the advisor)

Marketing Minor

The Marketing minor consists of 21 credits, including 15 credits of required courses and 6 credits of business elective credits. Required courses include:

• BAC 280: Principles of Marketing
• BAC 308: Advertising
• BAC 309: Principles of Selling
• BAC 338: Marketing Research
• BAC 339: Consumer Behavior
• Six business elective credits