Luxury Management and Customer Experience | Master's Program
Rome , Italy
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Tuition Fee
Start Date
Medium of studying
Duration
12 months
Program Facts
Program Details
Degree
Masters
Major
Customer Service Management | Management | Marketing
Area of study
Business and Administration
Timing
Full time
Course Language
English
Intakes
| Program start date | Application deadline |
| 2024-09-01 | - |
About Program
Program Overview
This 12-month Master's program in Luxury Management and Customer Experience, offered by POLIMI and John Cabot University, equips students with the knowledge and skills to excel in the luxury industry. Through a blend of coursework, internships, and industry collaborations, graduates gain a deep understanding of the Italian luxury landscape and customer experience, preparing them for leadership roles in this dynamic sector.
Program Outline
Degree Overview:
Master's in Luxury Management and Customer Experience – Italian Excellence
This full-time, 12-month program is offered as a partnership between the POLIMI Graduate School of Management and John Cabot University. Upon completion, graduates receive an Italian Master diploma (Master di I livello) from Politecnico di Milano and a Professional and Continuing Education Certificate from JCU.
Program Objectives:
- Equip students with the knowledge and skills to succeed in the luxury industry.
- Provide students with an understanding of the Italian luxury landscape and customer experience.
- Offer hands-on learning experiences through industry collaborations and projects.
- Prepare students for leadership positions in the luxury sector.
Program Structure:
- Phase 1: 6 months of intensive coursework in Rome, focusing on:
- Luxury Business Management
- Customer Experience Management
- Italian Language and Culture
- Marketing and Communication
- Operations and Supply Chain Management
- International Business and Strategy
- Phase 2: 6 months of internship, independent study project, or additional coursework abroad.
Outline:
Module 1: Luxury Business Management
- Introduction to luxury management
- The global luxury market
- The Italian luxury market
- Understanding luxury consumers
- Creating value in luxury brands
- Managing luxury brand equity
- Distribution and retail in the luxury industry
Module 2: Customer Experience Management
- Understanding customer journey and touchpoints
- Designing and managing customer experiences
- Building customer loyalty
- Using technology to enhance customer experiences
- Measuring customer satisfaction and performance
Module 3: Italian Language and Culture
- Fundamentals of Italian language
- Italian business culture and etiquette
- History of Italian art and design
- Italian fashion and luxury industry
Module 4: Marketing and Communication
- Luxury branding and communication
- Digital marketing for luxury brands
- Public relations and influencer marketing
- Event management for luxury brands
Module 5: Operations and Supply Chain Management
- Operations management in the luxury industry
- Supply chain management for luxury brands
- Quality control and product development
- Sustainability in the luxury industry
Module 6: International Business and Strategy
- Global expansion strategies for luxury brands
- International negotiations and agreements
- International trade and finance
- Corporate social responsibility in the luxury industry
Assessment:
Assessment methods include:
- Individual and group assignments
- Case studies and presentations
- Midterm and final exams
- Internship project or independent study project
Teaching:
- Blend of theoretical and practical teaching methods
- Interactive lectures and seminars
- Guest lectures from industry experts
- Case studies and simulations
- Field trips and company visits
Careers:
- Graduates are prepared for a variety of careers in the luxury industry, including:
- Service operator
- Retail operations manager
- Branding and communication manager
- Luxury supply chain manager
- Customer service and customer relationship manager
- Marketing professional
- Event manager
- Career services are available to assist graduates in their job search.
Other:
- Housing:
- University-managed housing options are available.
- Cost of housing is not included in tuition fees.
- Spaces are limited.
- Admissions:
- Open to candidates with a 3- or 4-year bachelor's degree from an accredited institution.
- Strong leadership and managerial potential preferred.
- Designed for recent graduates with less than 3 years of work experience.
- Tuition and Fees:
- Please refer to the John Cabot University website for updated information on tuition and fees.
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About University
John Cabot University
Overview:
John Cabot University (JCU) is an American liberal arts university located in Rome, Italy. It offers both undergraduate and graduate degree programs, as well as study abroad opportunities. JCU combines the best qualities of an American liberal arts college with the rich history and cultural heritage of the Eternal City.
Services Offered:
JCU provides a range of services to its students, including:
Academic Support:
JCU offers academic advising, tutoring, and writing centers to help students succeed in their studies.Career Services:
The university provides career counseling, job search assistance, and internship opportunities.Student Life:
JCU offers a variety of student clubs, organizations, and activities to enhance the campus experience.Housing:
JCU provides on-campus housing options for students.Library:
The university has a well-equipped library with a vast collection of books, journals, and online resources.Health & Wellbeing:
JCU offers health services, counseling, and wellness programs to support student well-being.Student Life and Campus Experience:
Students at JCU can expect a vibrant and international campus experience. The university boasts a diverse student body from over 75 countries, fostering a global learning environment. Students can participate in various clubs, organizations, and events, including:
Athletics:
JCU offers a range of sports teams and recreational activities.Campus Services:
The university provides a variety of services, such as dining, transportation, and student support.Events Calendar:
JCU hosts a variety of events throughout the year, including lectures, concerts, and cultural performances.Key Reasons to Study There:
Unique Location:
Studying in Rome provides an unparalleled opportunity to immerse oneself in history, art, and culture.American Education:
JCU offers a high-quality American education with a global perspective.Small Class Sizes:
Students benefit from personalized attention and close relationships with professors.International Community:
JCU fosters a diverse and inclusive environment with students from around the world.Career Opportunities:
JCU graduates are well-prepared for careers in a variety of fields.Academic Programs:
JCU offers a range of undergraduate and graduate degree programs, including:
Undergraduate Programs:
JCU offers majors in fields such as Business, International Affairs, Communications, and the Arts.Graduate Programs:
JCU offers Master's degrees in Art History and International Affairs.Other:
Accreditation:
JCU is accredited by the Middle States Commission on Higher Education.Campuses:
JCU has three campuses located in Rome.Safety:
JCU prioritizes student safety and provides resources and information to ensure a secure campus environment.The provided context does not include information on the following sections:
Student Life and Campus Experience:
While the context mentions clubs, organizations, and events, it does not provide detailed information about the student life and campus experience.Key Reasons to Study There:
The context mentions the unique location and American education, but it does not explicitly highlight the key reasons to study at JCU.Total programs
19
Admission Requirements
Entry requirements for the Luxury Management and Customer Experience program:
Entry Requirements:
- A 3- or 4-year Bachelor's Degree or recognized equivalent from an accredited institution, in any discipline.
- Ideal candidates will have no more than 3 years of work experience.
- Strong leadership and managerial potential
- Openness to learning and exploring various luxury business areas, particularly in the Italian luxury environment and customer experience.
EU home students:
Language Proficiency Requirements: Additional notes:
- This program is specifically designed for recent graduates.
- The university may have additional admission procedures beyond those mentioned in the text.
Location
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