Program Overview

Fashion Marketing

Program Overview

The Diploma in Fashion Marketing combines theoretical knowledge with hands-on experience. You’ll learn from well-connected industry professionals and push yourself further than you thought possible.

Our program is selective entry, meaning we accept only the most promising students and give them the individual attention they need to meet their potential.

Through this diploma program, you'll develop the fashion, communications, marketing and business skills needed to launch your career in the fashion industry.

While this is a rigorous full time 2-year program, you can adjust your elective schedules, so you can finish the program while working. For more information, please contact the Program Coordinator.

Graduates of the Fashion Marketing Diploma may also apply to the third year of one of KPU’s Bachelor of Business Administration (BBA) programs, or any faculty of interest.

Program Model

Our program is designed to provide students with a comprehensive education in fashion marketing. The program model includes:

• Core business courses
• Fashion marketing courses
• Elective courses

Admission Requirements

To be eligible for admission to the Fashion Marketing Diploma program, you must meet the following requirements:

• Complete an application package, including a letter of interest
• Meet the English language proficiency requirements
• Meet the math and science requirements

Tuition and Fees

The tuition fees for the Fashion Marketing Diploma program are as follows:

• Tuition: $500-800 per semester
• Mandatory student fees: $100-200 per semester
• Other fees: $500-800 per semester

You may be eligible for scholarships, student loans or other financial aid. Visit Student Awards and Financial Assistance for more information.

Laptop and Software Requirements

In addition to the standard tuition and fees, students entering the Fashion Marketing program should also factor in the cost of a laptop and recommended software to complete projects and course deliverables. To find out minimum specifications and recommended software, please visit Equipment & Software.

Career Information

Fashion marketing is the process of managing the flow of merchandise, from the initial selection of designs to be produced to the presentation of products to retail customers, with the goal of maximizing a company's sales and profitability. Successful fashion marketing depends on understanding consumer desire and responding with appropriate messages, materials and execution of marketing plans.

Graduates of our program have the skills necessary for employment in the creative business services sector, working for apparel companies, retailers, distributors and marketers in a variety of roles:

• Buying/Allocations
• Merchandising
• Branding
• Forecasting
• Styling and Consulting
• Visual Merchandising
• Communications
• Special Events Coordination
• Retail Sales
• Management

Many of our graduates are entrepreneurs, leading socially responsible businesses, ranging from lifestyle photography to creative consultancy while others hold management positions in fashion and design-related companies.

Some graduates pursue further education, applying to enter the third year of one of KPU’s Bachelor of Business Administration (BBA) degree programs, or any faculty of interest.