Program Overview

Digital Content Creation and Strategy Ontario College Graduate Certificate

Program Description

This program is designed to equip students with the skills and knowledge needed to create engaging, high-quality digital content for a variety of sectors, including video production, photography, web design, and social media management.

Program Information

• Duration: 1 year
• Credential: Ontario College Graduate Certificate
• Program Delivery: Full-time, Part-time (modular, with flexible delivery)
• Program Delivery Method: In-person, Hybrid option

Admission Requirements

• Ontario College Diploma, Ontario Advanced Diploma, Degree or equivalent, in art, business, design, communication, or production.
• Applicants who do not possess the above academic requirement may be considered upon submission of a portfolio, including sample work, cover letter and resumé, showing evidence of experience in a related field.

Program Outline

• Semester 1 Courses:
  • DGCC 1000 – Introduction to Video Production
  • DGCC 1001 – Still Image Editing
  • DGCC 1002 – Web Design
  • DGCC 1003 – Digital Photography
  • DGCC 1004 – Writing for Social Media
  • DGCC 1005 – Principles of Visual Media
  • DGCC 1006 – Content Creation Strategies
  • DGCC 1007 – Media Trends and Approaches

Learning Outcomes

By the end of this program, students will be able to:

• Develop a personal brand and digital presence
• Create engaging content across multiple platforms, including video, audio, web, and social media
• Apply industry-standard tools and technologies for content creation and management
• Demonstrate knowledge of digital media trends and approaches
• Apply critical thinking and problem-solving skills to content creation and strategy

Tuition and Fees

• Visit the tuition and fees page for detailed information on the cost to attend Georgian.

Study Part-time

• Benefits of studying part-time:
  • Register on a course-by-course basis, paying as you go!
  • MORE choices. We are always adding more flexible delivery programs and courses.

Career Opportunities

• Content Creator: Producing engaging content across a range of platforms including video, blogs, podcasts, and social media, tailored to specific audiences and brand identities.
• Brand Storyteller: Crafting cohesive narratives across multiple digital channels to build a strong brand voice and emotional connection with audiences.
• Email Marketing Specialist: Designing and executing email campaigns that drive engagement, conversions, and customer loyalty through strategic messaging and content personalization.
• Web Content Manager: Managing and curating website content to ensure consistency, SEO optimization, and alignment with brand messaging.

Industry Support

• Annual industry networking night and speaker series: The program hosts an annual industry networking night and speaker series, providing opportunities for students to connect with industry professionals and learn about the latest trends and best practices.

Program Delivery Methods

• In-person and hybrid option: Some courses will provide an option to choose fully in person or fully online. You’ll choose one delivery method, that fits your circumstances, for the duration of the semester.

Frequently Asked Questions (FAQs)

• Is the program post-graduate work permit (PGWP) eligible?: Yes, the Digital Content Creation and Strategy program currently aligns with the Classification of Instructional Programs (CIP) codes (09.0702) identified as per the latest IRCC PGWP eligibility criteria.
• What practical experiences will the program offer?: This program includes hands-on projects, networking opportunities, and portfolio development to provide practical experience and help students apply their knowledge.