Program Overview

Digital Business and Innovation

Course Details

• CAO Code: DC241
• Course Type: Undergraduate
• NFQ Level: 8
• Placement: Yes
• Delivery Modes: Full-Time
• Minimum Points: 464
• Duration: Four Years
• Phone: +353 (0) 1
• Email: [insert email]

Overview

The BSc in Digital Business and Innovation is designed to prepare students for the future world of work, one infused with digital technologies. The programme will give students the competencies and skills to make the most of digitalisation to innovate and transform businesses.

Careers & Further Options

Careers

The BSc in Digital Business and Innovation will prepare students for key roles in digital business and to succeed in a dynamic, uncertain and global marketplace. Students will gain the knowledge and skills to use emerging digital technologies to develop or re-imagine products and services and transform business processes.

Career Areas

• Consultancy
• Technology
• Entrepreneurship
• E-Commerce
• Digital Transformation
• Software and IT
• Telecoms

Career Prospects

• Digital Business Analyst
• Digital Innovation Management
• Technology Consultant
• Entrepreneurship
• Cloud Computing
• Mobile Technologies

Entry Requirements

Leaving Cert

• Minimum of O4 or H6 in Mathematics

GCE A Level

• GCE A Level D or GCE AS Level C or GCSE C Mathematics

FET Level 5

• Please visit our Admissions webpage for details on course requirements or how to apply to DCU

Mature Applicants

• Mature entry is a competitive process. Applicants must demonstrate:
  • a genuine interest in the programme(s) they are applying for
  • academic experience and competency in their chosen field of study
  • an ability to engage and succeed on the programme

International Applications

• International candidates are expected to have educational qualifications of a standard equivalent to those outlined above. In addition, where such candidates are non-native speakers of the English language they must satisfy the university of their competency in the English language

Course Structure

Year 1

• Critical Thinking for Business
• Learning Innovation for Enterprise
• Digital Business Ecosystem
• Digital Business Tools
• Transform Yourself: Self-Awareness
• Business Analytics 1
• Accounting for Business
• Fundamentals of Economics

Year 2

• Digital Business Models
• Failure
• Digital Lab
• Transform Yourself: Personal Agility
• Innovators’ Toolkit |Critical Thinking in Action
• Project Management for Digital Business
• Digital Marketing
• New Product Development and Innovation Studies
• Data Analytics for Marketing Applications

Year 3

• INTRA 12-month paid work placement

Year 4

• Challenge-Based Project
• Digital Business Leadership and Change
• Conscious Innovation
• Transform yourself: Future Proof
• Innovation Economics
• Analytics and Visualisation
• Business Strategy

Fees and Funding

Fees

• Full time: €3,043 per annum (Student Contribution) + €5,922 per annum (EU Status Fee) + €16,500 per annum (Non EU Fee)

How To Apply

Applicants presenting EU school leaving examinations (EU, EFTA & UK)

• Apply through the Central Applications Office (CAO) by 1st February or 1st May

Applicants presenting examinations from outside the EU

• Candidates should apply directly to DCU. Please provide:
  • Academic Transcripts for each and every year of study with English translation, if applicable
  • If applicable, provide evidence of competence in the English language as per DCU entry requirements

Mature Applicants

• All mature applicants apply through the CAO by 1st February. For further information and for special application procedures for mature students, please click here

Life On Campus

Life on Campus

• At DCU, our students can expect a unique campus experience. We are known for our excellent teaching and learning facilities, our active clubs and societies, and our great social and sporting facilities. All this makes DCU an exciting place to be.

Campus Life

• Studying in DCU isn’t just about course work. The university is rich in student life and activities.

Accommodation

• Information about accommodation each of our three campuses can be accessed here

Student Supports

• We have a number of academic, professional and social supports for students.

FAQs

Programme FAQs

• What’s the difference between MINT and Digital Business and Innovation?
  • MINT (Marketing, Innovation and Technology) is essentially a marketing focused degree while DBI focuses on digital transformation across the business.

Faculty FAQs

• Does DCU have partner universities around the world to go to?
  • Yes, see the full list of the universities you can travel to (depending on your course). For further specific information you should contact the course contact.
• For the business courses how big are class sizes like and are there work placements?
  • There are some large lectures for common modules but these are supported by smaller weekly tutorial groups of approx. 30 people. There are work placements in our Business school.
• What are some of the companies that students from the BSc multimedia have gone on to work for?
  • Some companies include: TV3, BBC, Google, LinkedIn, Facebook, Yahoo, Setanta Sport & independent production companies.