Program Overview

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Master of Marketing Program

The Master of Marketing program at the University of Wollongong in Dubai is designed to equip students with the skills and knowledge required to succeed in the rapidly evolving marketing landscape. The program is grounded in digital, AI, and emerging technologies, preparing students for a technology-driven economy where decisions and actions are seamlessly interconnected.

Program Overview

The Master of Marketing degree requires the successful completion of 72 credit points of subjects. The foundation subjects should be completed within the first two sessions of study. Students may be able to complete the program in a total of eight subjects if they have completed a bachelor's degree in Business or Commerce or a UOWD Graduate Certificate in Business.

Program Structure

The program consists of:

• Business and Marketing subjects
• Specialisation subjects
• Capstone subject
• Elective subjects

Business and Marketing Subjects

The business and marketing subjects include:

• Accounting and Financial Management (ACCY801)
• Organisational Behaviour and Management (MGNT803)
• Operations Management (OPS 802)
• Principles of Marketing Management (MARK804)

Specialisation Subjects

Students are required to choose an additional four subjects from the list below:

• Digital Marketing (MARK901)
• Social Marketing (MARK920)
• Marketing Strategy (MARK935)
• Consumer Behaviour (MARK936)
• Marketing Communications (MRAK940)
• Big Data & Marketing Analytics (MARK902)

Capstone

The capstone subject is:

• Business Research Capstone (BUS 922)

Elective Subjects

Students are required to choose an additional three elective subjects at the 900 level, each worth 6 credit points, from any of the business specialisations.

Program Outcomes

Upon completion of the program, students will be able to:

• Create and execute digital/traditional marketing plans
• Use Search Engine Optimization (SEO) and Search Engine Marketing (SEM) for website optimization
• Use data analytics to generate website traffic, increase brand awareness and conversions
• Utilize fundamental communication skills across various media platforms
• Effectively conduct social media marketing
• Evaluate marketing information systems
• Use market research to contribute to business decision-making

Accreditation and Recognition

The Master of Marketing program is accredited by the Commission for Academic Accreditation (CAA) of the UAE Ministry of Education and is licensed by the Knowledge and Human Development Authority (KHDA). The program is also quality assured by UOW, which is registered with the Tertiary Education Quality and Standards Agency (TEQSA).

Professional Accreditation

The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and the Chartered Institute of Marketing, UK (CIM).

Faculty

The faculty members include:

• Dr Rumaila Abbas, Assistant Professor and Discipline Leader (Marketing)
• Dr Munyaradzi Nyadzayo, Associate Professor
• Dr Prakash Vel Kumar Shankar, Associate Professor
• Dr Sourjo Mukherjee, Assistant Professor

Similar Career Paths

Similar career paths for graduates of the Master of Marketing program include:

• Management Consultant
• Quantitative Analyst
• Data Analyst

Tuition Fees

The tuition fees for the Master of Marketing program are AED 9,415.35 / USD 2,565 per subject, with a total of 12 subjects required to complete the program.

Duration

The program can be completed in 12-18 months, with classes commencing in September, January, and April.

Admission Requirements

To be eligible for admission to the Master of Marketing program, students must have completed a bachelor's degree (or equivalent) at an accredited institution of higher education and have achieved the minimum grades outlined below:

• Country-specific requirements apply
• English language proficiency requirements apply
• Students must also meet the necessary English language requirement

English Language Requirements

At UOWD, all classes are taught in English, and students must submit one of the following certificates of English language proficiency:

• IELTS (Academic)
• TOEFL (Internet-based)
• TOEFL (Computer-based)
• TOEFL (International paper-based)

Credit for Prior Learning

In some cases, prior learning may be recognised by exempting students from completing specific subjects at UOWD on the basis of work they have already completed at another recognised institution or if they have a completed a bachelor degree in a relevant area from an accredited institution.