Program Overview

This Master's in Marketing equips graduates with a comprehensive understanding of marketing perspectives, advanced digital marketing tools, and the ability to strategize, analyze, and communicate in various marketing areas. The program focuses on business and marketing subjects, specialization subjects, and a capstone project, preparing students for careers in digital marketing, brand management, and marketing communications. Graduates have strong career prospects in national and international marketing and management roles, including Digital Marketing Specialist, Brand Manager, and Marketing Research Manager.