| Program start date | Application deadline |
| 2024-09-16 | - |
Program Overview
This BA (Hons) Events Management program combines theoretical modules with practical placements, equipping students with the knowledge and skills to plan, organize, and manage events of all sizes. The program emphasizes critical thinking, problem-solving, and communication skills, preparing graduates for successful careers in the dynamic and exciting world of event management.
Program Outline
Event Management: A Complete Guide
Degree Overview:
This BA (Hons) Events Management course combines theoretical modules with practical placements for a work-ready experience. Students get hands-on experience from day one, organizing small-scale events and participating in paid placements. The program prepares graduates for a career in the dynamic and exciting world of event management.
Objectives:
- Equip students with the knowledge and skills to plan, organize, and manage events of all sizes.
- Develop critical thinking, problem-solving, and communication skills.
- Foster creativity and innovation in the context of event design and execution.
- Prepare graduates for successful careers in the event industry.
Outline:
Year 1 (Level 4):
- Impacts of Festivals & Events: Analyzes the local, regional, national, and community impacts of events, including social, cultural, economic, and environmental factors.
- Experiencing the Event: Explores different facets of event management through firsthand participation in regional events, focusing on areas like safety, security, risk assessment, human resource management, and visitor behavior.
- Staging Events: Students work in small groups to organize and manage a small-scale event, learning real-world development scenarios and collaborating with local tourism and leisure organizations.
- Fundamentals of Events: Establishes a comprehensive understanding of the nature, range, planning, organization, and management of events in various sectors, including tourism, leisure, recreation, hospitality, retail, creative, and service industries.
- Study Skills for the Service Sector: Develops essential learning and information skills relevant to the service sector, including workshops on information gathering, critical reading, note-taking, essay writing, group work, and presentations.
- Marketing and Business for the Service Sector: Introduces students to the concepts and functions of marketing and business in the service sector, covering economics, consumer behavior, product development, marketing and business planning, market research, distribution channels, marketing communication, and advertising.
Year 2 (Level 5):
- Managing the Event: Students plan, organize, run, and evaluate a conference, exhibition, or event in a tourism or hospitality context, considering ethical, social, and environmental factors.
- Research Methods for the Service Sector: Equips students with the principles of research design and fieldwork, preparing them for research projects in later studies.
- MICE: Meetings, Incentives, Conferences and Exhibitions: Analyzes the meetings and conferences industry, explores principles and operational practices of MICE, and conceptualizes them within the contemporary commercial context.
- Consultancy for the Visitor Economy: Examines management applications within different organizational contexts, analyzing current business practices and proposing feasible solutions for hospitality, events, aviation, or tourism businesses.
- Optional Modules: Students can choose from a variety of optional modules to personalize their learning experience, including
- Events Fieldwork 2 ,
- Cultural Tourism, Festivals and Events ,
- Planning Hospitality Environments ,
- Exploring Human Resource Management in the Service Sector , and
- Branding for the Service Sector .
Year 3 (Level 6):
- Contemporary Issues in Events: Explores contemporary issues and challenges faced by the industry and analyzes the influence of sociological forces on events.
- Optional Modules: Students can select from various optional modules to specialize in areas of interest, including
- Events Management Research Dissertation ,
- Gastronomy ,
- Wellbeing, Festivals and Events ,
- Events Planning for Cities ,
- Service Quality ,
- Digital Technologies in the Visitor Economy ,
- Leadership and Management for the Service Sector , and
- Professional Development for the Service Sector .
Assessment:
Assessment methods include written coursework, projects, presentations, practical exercises, time-constrained exams, and a major project. Each module has specific assessment criteria that align with the learning outcomes.
Teaching:
Teaching methods include lectures, seminars, workshops, group work, fieldwork, and e-learning. The program emphasizes independent study skills and encourages students to present ideas and information effectively. Regular feedback and support are provided to ensure student success.
Careers:
Graduates are prepared for a range of careers in event management, including:
- Event manager
- Heritage tourism manager
- Festival coordinator
- Exhibitions organizer
- Corporate events manager
- Marketing and communication specialist
- Public relations officer
- Freelance event planner
- Tourism and hospitality management The program also provides a strong foundation for further studies in related fields.
Other:
- The program has a strong focus on practical application and real-world experience, with opportunities for internships, placements, and field trips.
- Students have access to excellent facilities, including modern classrooms, IT labs, and a dedicated events suite.
- The program boasts a dedicated team of experienced and passionate staff who provide support and guidance throughout the student journey.
- Graduates are highly sought after by employers in the event and tourism industry.
- Entry Requirements
- Fees and Finance
Tuition Fees and Payment Information:
Annual, full-time fees are: £9,250 if you're from the UK/Europe £16,000 if you're an international student (EU nationals will receive a £5,750 scholarship to reduce their fee to £10,250)
- The discounted fee will be reflected in your offer letter. Learn more in our Help and Advice article.
