Bachelor of Arts in Digital Communications and Mass Media

Program Overview

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The Digital Communications and Mass Media program at the University of Nicosia equips students with comprehensive knowledge and practical skills in media areas, preparing them for careers in various communication fields, including journalism, public relations, advertising, and marketing. The program offers a solid academic foundation for further studies and provides opportunities for practical experience in media outlets. Graduates are well-equipped for success in the media and communication industry, with a focus on critical thinking, problem-solving, and communication skills.

Program Outline

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Degree Overview:

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Program Title:

Digital Communications and Mass Media (BA, 4 Years)

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Overview:

• Prepares students for careers in various communication fields, including Radio/TV journalism, Press Journalism, Corporate Communication, Advertising, Public Relations, and Marketing.
• Provides students with a solid academic foundation for further MA studies in both the University of Nicosia M.A.
Programme and other English-speaking countries (USA and UK).
• Equips students with comprehensive knowledge and practical skills in media areas, aiming to cultivate future leaders in the communication business.
• Offers practical opportunities in University newspapers, radio and television channels, commercial newspapers, Public Relations and Corporate Communications Consultancies and Agencies.

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Objectives:

• Equips students with technical expertise for employment in professional Radio/TV stations, production units, and other capacities.
• Provides students with a broad research background for conducting media research in the market.
• Offers students a theoretical background about the history and development of media for non-production roles in the market or further academic studies.

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Careers:

• Graduates can pursue careers as online program directors, social media strategists, public relations officers, reporters, and producers in various media outlets like newspapers, magazines, public relations agencies, advertising agencies, and state and private radio and TV channels.
• The program also prepares students for careers in political communication and research and consultancy.

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Other:

• The program is offered in both English and Greek.
• The program is accredited by the Cyprus Agency of Quality Assurance and Accreditation in Higher Education (CYQAA).
• The program is recognized by the Association of Commonwealth Universities (ACU).
• The program is offered full-time and part-time.

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Outline:

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Section A: Major Requirements (168 ECTS Credits Minimum)

• Courses cover various topics including:
• Audio Production
• Video Production
• Journalism in the Digital Era
• Introduction to Communication Studies
• Film
• Editing and Compositing in Digital Media
• Radio Production
• Writing for Digital Media
• Documentary Photography in the Digital Era
• Voice and Diction
• Communication and Media Research Methods
• Creative Production and Publishing
• Public Relations Principles
• Public Relations Methods
• Persuasion and Media Culture
• Digital Media and Youth Culture
• Digital Media Management
• Media Literacy
• Lifestyle and Fan-based Media
• Internet TV
• Internet Radio
• Popular Music, Culture and Media
• Documentary Production
• Gender and Communication
• Communication Law and Media Ethics
• Communication and Cultural Theory
• Communication Internship
• Senior Year Project

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Section B: Major Electives (18-36 ECTS Credits)

• Students can choose from a wide range of electives offered within the Department.
• Examples of electives include:
• Event Management
• Integrated Marketing Communications
• PR Campaign Development and Management
• Photography I
• Western World Literature and Composition
• Modern Cypriot History and Politics
• Introduction to Multimedia
• Principles of Sociology

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Section C: Language Expression (12-30 ECTS Credits)

• Placement in English courses is based on a Placement Test or scores obtained in tests like TOEFL or GCE.
• Courses offered include:
• Business Communications
• Technical Writing and Research
• Business and Professional Communication
• English Composition
• Greek Language
• Advanced Greek Language

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Section D: Humanities and Social Sciences Electives (12-36 ECTS Credits)

• Students can choose from a wide range of electives offered across various departments.
• Examples of electives include:
• Cultural Anthropology
• Introduction to Visual Arts
• Society and Environment
• Modern European History and Politics
• World History to 1500
• The US and World History Since 1945
• Introduction to Philosophy
• Ethics
• American National Government
• General Psychology I
• General Psychology II
• Social Psychology

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Semester Breakdown:

• The program is structured over 8 semesters, with each semester offering a unique set of courses.
• Sample courses offered in each semester are provided in the context.

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Assessment:

• Course assessment usually comprises a comprehensive final exam and continuous assessment.
• Continuous assessment can include mid-terms, projects, and class participation.
• Letter grades are calculated based on the weight of the final exam and the continuous assessment, and the actual numerical marks obtained.
• Based on the course grades, the student's semester grade point average (GPA) and cumulative point average (CPA) are calculated.
• To graduate, students must complete 240 ECTS and all program requirements.
• A minimum cumulative grade point average (CPA) of 2.0 is required for graduation.

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Teaching:

• The program is taught by experienced faculty members with extensive expertise in their respective fields.
• The program utilizes a variety of teaching methods, including lectures, seminars, tutorials, practical exercises, and project work.
• The program also offers opportunities for students to engage in independent research and study.

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Other:

• The University of Nicosia offers a dynamic urban campus, equipped with modern facilities and resources to support student learning and engagement.
• The program provides opportunities for students to participate in various extracurricular activities and clubs, fostering a vibrant and enriching academic experience.
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