Marketing MSc

Program Overview

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The Marketing MSc at the University of Gloucestershire provides a comprehensive understanding of marketing from both academic and practical perspectives. It equips students with problem-solving and decision-making skills to address contemporary marketing challenges. The program offers flexible learning options, extensive industry engagement, and a dedicated Consumer Behaviour Lab for research and skill development. Graduates are well-prepared for diverse career paths in marketing and business-related roles.

Program Outline

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Marketing MSc at University of Gloucestershire

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Degree Overview:

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Objectives:

• Provide an in-depth understanding of marketing from
• academic
and
• practical perspectives
.
• problem-solving and decision-making skills
• Offer a
• flexible
learning experience with
• full-time
and
• part-time
options.
• Help students
• progress
their
• careers
in marketing or apply marketing principles to their own businesses.

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Description:

• commercial world
• Focuses on a
• diverse range
of
• marketing practices
, including marketing communication, research, international strategic marketing, digital marketing, and brand management.
• understanding customers
• Offers
• extensive
opportunities to
• engage with businesses of all types and sizes
.
• real-life consultancy projects
• Available at the
• University's Business School
at the
• Oxstalls Campus
, Gloucester.
• dedicated Consumer Behaviour Lab

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Other:

• 15%

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Outline:

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Content:

• Marketing fundamentals
• Customer behavior
• Marketing communication
• Digital marketing
• Brand management
• International marketing
• Research and analysis

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Structure:

• Full-time (1 year) or Part-time (2 years) options
• Modular approach with individual assessments and a final dissertation/project
• Optional placement year

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Course Schedule:

• Typically, two modules per term
• Modules run over 8-10 weeks each

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Modules:

• Understanding Markets and Customers: Explores customer behavior and analyzes its impact on business practices.
• Business Finance and Decision Making: Applies behavioral and management science approaches to evaluate business decisions.
• Marketing Intelligence and Big Data: Examines the role of data and marketing decision making, focusing on data collection, analysis, and visualization.
• Design Thinking for Innovation and Dynamic Business Success: Develops design thinking skills and principles for continuous innovation and growth.
• Marketing Communication: Explores integrated marketing and communications strategies for brand building and maintenance.
• International Strategic Marketing: Analyzes factors underpinning successful marketing strategies in domestic and global markets.
• Dissertation: An independent research project on a relevant marketing topic.
• Digital Promotion: Explores digital technologies and their application in marketing campaigns.
• Brand Management: Examines brand management theories and strategies for building brand value.

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Assessment:

• Variety of assessment methods: individual and group assignments, presentations, exams, and a dissertation/project.
• Emphasis on critical thinking, analytical skills, and communication: Students demonstrate their understanding of marketing concepts through various assessment tasks.
• Grading: Uses a percentage system (0-100%) for all modules and dissertation/project.

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Teaching:

• Emphasis on interactive and engaging learning: Lectures, seminars, workshops, and case studies are used to support student comprehension and skill development.
• Experienced and qualified faculty: Lecturers actively involved in research and have extensive industry experience.
• Access to the Consumer Behaviour Lab: Students use the lab to conduct research and gain practical skills.
• Individual and group support: Tutorials and office hours provide opportunities for students to receive personalized assistance from lecturers.

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Careers:

• Diverse career paths: Graduates can work in various marketing and business-related roles across different industries.
• Relevant roles: Marketing Manager, Brand Manager, Digital Marketing Specialist, Market Researcher, Marketing Consultant.
• Opportunities for further study: Graduates can pursue postgraduate studies in related fields such as marketing, business, or management.
• Career support: The University provides career services that assist graduates with job searching, resume writing, and interview preparation.

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Other:

• UoG has a 96% employment rate for graduates.

• UoG offers a "UoG Career Promise": 6 months of free support and a paid internship if graduates are not in a job 6 months after graduation.
• The University is a member of the Association to Advance Collegiate Schools of Business (AACSB International).

• Students have the option to engage in real-world industry projects.

Please note that the information provided may be subject to change. Please consult the University of Gloucestershire website for the latest program information.

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Tuition Fees and Payment Information:

• UK students: £10,650 per year
• International students: £17,100 per year
Students usually support themselves through a postgraduate loan, private savings, family support or sponsorship from an employer. For advice and guidance on your funding options, contact the Money Advice team at moneyadvice@glos.ac.uk or call 01242 714535. UoG graduates receive 15% off postgraduate tuition fees. Terms apply.