Marketing (Consumer Behaviour Insights) BA (Hons) draft

Program Overview

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The Marketing (Consumer Behaviour Insights) BA (Hons) at the University of Gloucestershire equips students with a deep understanding of consumer behaviour and marketing principles. Through industry-led modules, live briefs, and a dedicated consumer behaviour lab, students develop critical analysis, research, and communication skills essential for successful careers in diverse marketing fields. The program is accredited by the Chartered Institute of Marketing, enabling graduates to earn a CIM qualification alongside their degree.

Program Outline

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Marketing (Consumer Behaviour Insights) BA (Hons) at the University of Gloucestershire

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Degree Overview

This program delves into the fascinating world of consumer behaviour, understanding what motivates people to make decisions. You'll explore the challenges and goals of consumers, providing valuable insights for creating effective marketing strategies and campaigns.

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Course Objectives:

• Equip students with an in-depth understanding of consumer behaviour and marketing principles.
• Develop critical analysis and research skills through a dedicated consumer behaviour lab.
• Foster proficiency in marketing communication strategies and digital channels.
• Cultivate strong professional skills through industry-led modules and real-world projects.
• Prepare graduates for successful careers in diverse marketing fields.

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Program Description:

• Blends academic theory with professional practice, featuring industry-experienced lecturers and guest speakers.
• Involves live briefs from renowned brands like BT, Harley-Davidson, and Just Eat.
• Offers opportunities to participate in the Marketing Society and the Business School initiative, 360, focused on SME consultancy projects.
• Boasts Chartered Institute of Marketing (CIM) accreditation, enabling graduates to earn a CIM Graduate Certificate or Diploma alongside their degree.

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Outline

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Year 1:

• Consumer Behaviour and Analysis
• Marketing Principles
• Marketing Communication
• Social Media Channels
• Business & Management modules

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Year 2:

• Consumer Psychology
• Marketing Research
• Customer Relationship Management
• Digital Marketing Strategies
• Brand Management

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Year 3:

• Strategic Marketing
• International Marketing
• Consumer Insights and Analytics
• Marketing Dissertation
• Optional modules (e.g., Experiential Marketing, Marketing Ethics)

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Assessment

• Continuous assessment through coursework, presentations, and exams.
• Emphasis on research and analysis through individual and group projects.
• Opportunities to demonstrate communication, critical thinking, and problem-solving skills.

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Teaching

• Experienced lecturers with industry expertise and ongoing academic research.
• Interactive learning environment with a focus on practical application.
• Access to state-of-the-art facilities, including the consumer behaviour lab.
• Collaboration with leading brands through guest lectures and live projects.

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Careers

• Opportunity to work in diverse marketing fields like research, brand management, and public relations.
• Develop skills for roles such as account manager, marketing communications manager, and brand manager.
• Prepare for careers in corporate communications, advertising, and digital marketing agencies.
• Access to career support through the University's dedicated team and ThreeSixty, the student consultancy initiative.

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Other

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Entry Requirements:

• Typically 104 UCAS Tariff points, BCC at A-levels, DMM at BTEC, or Merit in a T-Level.
• English Language/Literature and Maths at GCSE (or equivalent).

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Fees:

• £9,250 (UK students) per year for full-time study.
• £16,600 (international students) per year for full-time study.

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Placement opportunities:

• Companies like Mercedes-Benz, Jaguar Land Rover, Disney, Volvo Penta, Chase Distillery, L'Oreal, Kohler, and Gymshark.

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Key Advantages:

• Learn from experienced professionals with industry knowledge.
• Conduct research in a dedicated consumer behaviour lab.
• Gain relevant industry experience through live project work with major brands.
• Earn a recognized CIM qualification alongside your degree.
• Benefit from dedicated career support and development opportunities.

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Tuition Fees and Payment Information:

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UK Fees:

• Full Time (3 years): £9,250 per year

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International Fees: