Tuition Fee
GBP 22,050
Per year
Start Date
Medium of studying
Marketing
Duration
12 months
Details
Program Details
Degree
Masters
Major
Marketing | Management | Strategic Management
Area of study
Marketing | Management | Strategic Management
Education type
Marketing | Management | Strategic Management
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
GBP 22,050
Intakes
| Program start date | Application deadline |
| 2024-09-01 | - |
| 2025-01-01 | - |
About Program
Program Overview
The MA in Luxury Brand Management at Richmond American University London is a one-year program that prepares students for careers in the luxury branding industry. The program is offered in partnership with Condé Nast College of Fashion & Design, providing students with access to industry experts, guest speakers, and unique internship opportunities. Students will acquire writing, business plan creation, and case study analysis skills, and gain practical experience through internships with renowned luxury brands. The program focuses on strategic marketing and management skills with specific emphasis on luxury brand management, branding, positioning, market segmentation, launch strategies, and marketing channel acquisition.
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