CPD Communication and Public Relations

Program Overview

Queen Margaret University's Communication and Public Relations program offers part-time, single modules that develop professional skills in the field. Students can combine modules to earn a postgraduate certificate or use credits towards an MSc in Strategic Communication and Public Relations. The program is accredited by the Chartered Institute of Public Relations and prepares graduates for careers in the growing public relations and strategic communications sector.

Program Outline

Outline:

• Program Content:
• Develops professional skills and knowledge in communication and public relations.
• Provides a stepping stone towards achieving an MSc in Strategic Communication and Public Relations.
• Structure:
• Offered as single modules (can be combined to obtain a postgraduate certificate).
• Each module is worth 20 credits.
• Credits can be used towards exemptions for further postgraduate studies.
• Modules run over one semester.
• Delivery:
• Part-time study format.
• Delivered through a combination of face-to-face teaching blocks and online learning via QMU's online learning environment.
• Designed to accommodate students working or living at a distance from QMU.
• Modules:
• Standalone modules:
• Media Theory and Campaigning (20 credits)
• Strategic Communication and Digital Practice (20 credits)
• Strategic Internal Communication in a Digitized World (20 credits)
• Public Affairs (20 credits)
• Digital Communication Portfolio (20 credits)
• Postgraduate Certificates:
• PgCert Strategic Communication and Public Relations:
• Requires completion of any 3 modules from the standalone modules listed above.
• PgCert Digital Campaigning and Content Creation:
• Requires completion of Strategic Communication and Digital Practice module and 2 modules on News-Based Media Content Creation and Visual Storytelling for Media Campaigns.

Assessment:

• Assessment methods may include essays, reports, exams, and presentations.
• Students benefit from full access to QMU’s Learning Resource Centre, including online resources, and student support services.

Teaching:

• Teaching methods may include lectures, seminars, tutorials, case studies, and projects.
• Faculty expertise lies in the field of communication and public relations.

Careers:

• Prepares graduates for careers in the public relations and strategic communications sector.
• Positions in this field are projected to continue growing.

Other:

• The program is accredited by the Chartered Institute of Public Relations.
• QMU boasts an established international profile in teaching and research in the communication and public relations field.
• The program has a strong track record in graduate employment and progression.