This short course at Queen Margaret University provides a comprehensive understanding of project management and marketing principles for cultural events. Participants will learn to apply these principles effectively, utilizing practical tools and exploring diverse approaches. The course is taught by an expert in cultural leadership and includes assessments such as a critical essay and a group project. It is designed for professionals in the cultural sector or those seeking to apply these principles in other contexts.

Outline:

• Content: This short course provides a critical understanding of the principles and practices needed for project management and marketing cultural events.
• Objectives: Participants will learn to appraise and adapt these principles for effective event planning, explore diverse approaches, and utilize practical project management and marketing tools.
• Structure: 10 weekly classes between January and early April, each lasting 2-3 hours, with additional time for independent study and assignments.
• Project Management Principles and Practices
• Marketing Principles and Practices adapted for Cultural Projects
• Project Tools: Statement of Works, Work Breakdown Structures, Network Diagrams, Gantt Charts, Stakeholder Maps, Risk Matrix, Budgets, Timelines, Cash Flows
• Marketing Mix, Product and Purpose, Audience Segmentation, Pricing Strategies, Digital Marketing, Audience Development, Visual Campaigning, Evaluation

Assessment:

• Two assessments:
• 2000-word critical essay
• Group project and marketing plan for a cultural project

Teaching:

• Delivered in person at QMU campus.
• Taught by Prof. Rebecca Finkel, who has expertise in cultural leadership and published extensively on equality, diversity, and inclusion topics in the cultural events sector.
• Access to online resources, e-books, and academic journals.

Careers:

• Designed for those working in the cultural sector or those interested in applying these principles to other contexts.

Other:

• Fee: £865
• Free places available for eligible residents of Scotland meeting specific criteria.
• Application deadline: Friday, December 15th, 2023
• Start date: January 18th, 2024 (confirmation 4 weeks prior)
• Limited online access to student services support

Additional Information:

• Course website: https://www.qmu.ac.uk/short-courses-at-qmu/planning-and-marketing-cultural-projects
• Course contact: Admissions office
It is recommended to refer to the official course website or contact the Admissions office for the most up-to-date information.

Queen Margaret University

Overview:

Queen Margaret University (QMU) is a public university located in Edinburgh, Scotland. It is known for its person-centered and career-focused approach to education and teaching, with a commitment to shaping a better world. QMU boasts widely recognized expertise in various fields, including business, creative industries, education, health and rehabilitation, and social sciences.

Services Offered:

QMU offers a wide range of services to its students, including:

Learning Facilities:

Library, IT services, remote access, Canvas, QMU Portal, ePortfolio

Student Support:

Careers and Employability, Students' Union, QMU Sports Centre, Clinics, Accommodation, Finance Office

Campus Life:

Eat and Drink on Campus, QMU Online Shop, Blogs, Ask a Student a Question

Student Life and Campus Experience:

QMU provides a vibrant and supportive campus environment. Students can expect:

Community Feel:

An airy and bright campus with a strong sense of community.

Student Services:

Ready access to student services, food outlets, accommodation, sports facilities, and social spaces.

Beautiful Grounds:

A beautiful campus with plenty of outdoor spaces for relaxation and socializing.

Key Reasons to Study There:

Person-Centered Approach:

QMU focuses on individual student needs and career development.

Career-Focused Education:

The university emphasizes practical skills and real-world experience.

Renowned Expertise:

QMU has a strong reputation for research and innovation in various fields.

Supportive Campus Environment:

Students are provided with a welcoming and supportive community.

Academic Programs:

QMU offers a diverse range of academic programs, including:

Undergraduate Study:

Various undergraduate degrees across different disciplines.

Postgraduate Study:

Master's degrees and postgraduate research opportunities.

Continuing Professional Development (CPD):

Short courses and online programs for professional development.

Online Learning:

100% online master's courses for flexible learning.

Other:

• QMU is committed to social justice and nurturing individuals while promoting collective support.
• The university actively engages with the community through outreach programs and events.
• QMU has a strong international presence with a diverse student body and partnerships with institutions worldwide.
• The university is undergoing a transformation of its teaching and learning spaces to enhance the student experience.