Master of Arts in Media and Communication Management

Program Overview

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Macromedia University's Master of Arts in Media and Communication Management equips students with expertise in media management, marketing, and public relations, enabling them to excel in the evolving media landscape and take on leadership roles in various industries. The program emphasizes practical skills, internationalization, and a unique approach to teaching and learning. Graduates are highly successful in their careers, with many securing leadership positions in the media and communication industry.

Program Outline

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Degree Overview:

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Program Overview:

The Master of Arts in Media and Communication Management program at Macromedia University is a state-recognized and accredited program designed to equip students with the knowledge and skills needed to excel in the rapidly evolving media and communication landscape. The program focuses on developing students' expertise in media management, marketing, and public relations, while also providing them with the ability to work cross-medially and to effectively manage information in a digital environment. Graduates of this program are well-prepared to take on leadership roles in a variety of industries, not just within the media sector.

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Program Objectives:

• Develop a comprehensive understanding of the theoretical and practical aspects of media and communication management.
• Hone analytical and problem-solving skills to effectively navigate the complexities of the digital media landscape.
• Cultivate strong communication and interpersonal skills to collaborate effectively with diverse teams and stakeholders.
• Gain proficiency in utilizing cutting-edge technologies and tools for media and communication management.
• Deepen knowledge of current trends and challenges in the media and communication industry.

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Program Description:

The Macromedia University Master of Arts in Media and Communication Management program is a rigorous and immersive experience designed to equip students with the necessary skills and knowledge to succeed in the competitive media and communication industry. Through a combination of theoretical and practical coursework, students gain a deep understanding of the industry, develop essential skills, and build a strong network of contacts. The program features a diverse range of modules covering topics such as digital technologies, leadership and entrepreneurial thinking, media and communication research, and more. Additionally, students have the opportunity to participate in an optional study week abroad program at partner universities in London, Paris, and New York. This program is ideal for individuals who are passionate about the media and communication industry and who are seeking to develop the skills and knowledge necessary to become successful leaders in this field.

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Outline:

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Program Content:

The Master of Arts in Media and Communication Management program at Macromedia University covers a wide range of topics, including:

• Digital technologies and their impact on the media and communication industry
• Leadership and entrepreneurial thinking in the context of media and communication
• Media and communication research methods and theories
• Marketing and public relations strategies for the media industry
• Media law and ethics
• Cross-media storytelling and content creation
• Project management and leadership skills
• International communication and intercultural competence

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Program Structure:

The program is structured as follows:

• Four semesters (120 ECTS): This option includes a mandatory internship.

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Course Schedule:

The course schedule varies depending on the chosen program duration and semester. However, some of the core courses offered include:

• Advanced Digital Technologies
• Leadership and Entrepreneurial Thinking
• Media and Communication Research
• Marketing and Communication Strategies
• Media Law and Ethics
• Cross-Media Storytelling
• Project Management and Leadership
• International Communication and Intercultural Competence

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Individual Modules:

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Advanced Digital Technologies:

This module focuses on the latest developments in digital technologies such as blockchain, the Internet of Things, and artificial intelligence. Students will learn how these technologies are impacting the media and communication industry and how they can be leveraged to create innovative solutions.

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Leadership and Entrepreneurial Thinking:

This module explores the challenges and opportunities of leading and managing teams in the digital age. Students will develop their leadership skills, learn how to think entrepreneurially, and gain insights into the latest trends in business model development.

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Media and Communication Research:

This module introduces students to the different theories and models of communication science. Students will learn how to conduct research, analyze data, and communicate their findings effectively.

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Marketing and Communication Strategies:

This module provides students with the knowledge and skills needed to develop effective marketing and communication strategies for the media industry. Students will learn how to segment target audiences, create compelling content, and measure the success of their campaigns.

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Media Law and Ethics:

This module examines the legal and ethical issues surrounding media and communication. Students will learn about copyright law, defamation, privacy, and other relevant topics.

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Cross-Media Storytelling:

This module explores how to create compelling stories that can be told across multiple platforms. Students will learn how to write for different media, produce audio and video content, and design engaging interactive experiences.

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Project Management and Leadership:

This module provides students with the skills and knowledge needed to effectively manage projects. Students will learn how to plan, execute, and monitor projects, as well as how to lead and motivate teams.

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International Communication and Intercultural Competence:

This module focuses on the importance of communication and collaboration in a globalized world. Students will learn how to communicate effectively with people from different cultures and backgrounds.

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Assessment:

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Assessment Methods:

The program uses a variety of assessment methods, including:

• Exams: Students will take written exams at the end of each module.
• Assignments: Students will complete regular assignments, such as essays, presentations, and case studies.
• Group projects: Students will work in teams on collaborative projects.
• Internship (optional): Students can choose to complete an internship as part of their program.

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Assessment Criteria:

The assessment criteria for the program vary depending on the assessment method. However, some of the general criteria include:

• Accuracy and completeness of information: Students' work should be accurate and complete.
• Critical thinking and analysis: Students should be able to think critically and analyze information.
• Communication skills: Students should be able to communicate their ideas effectively in writing and orally.
• Originality and creativity: Students' work should be original and creative.
• Professionalism: Students should demonstrate professionalism in their work and interactions.

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Teaching:

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Teaching Methods:

The program uses a variety of teaching methods, including:

• Lectures: Lectures are used to provide students with an overview of key concepts and theories.
• Seminars: Seminars are used for in-depth discussion and analysis of topics.
• Workshops: Workshops are used to provide students with hands-on experience with specific skills and techniques.
• Guest lectures: Guest lectures are given by industry professionals to provide students with insights into the real world of media and communication.

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Faculty:

The program is taught by a team of experienced and qualified faculty members who are experts in their respective fields. The faculty members have a strong track record of teaching and research, and they are committed to providing students with a high-quality educational experience.

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Unique Approach:

The Macromedia University Master of Arts in Media and Communication Management program takes a unique approach to teaching and learning. The program is designed to be highly interactive and engaging, and it emphasizes the development of practical skills. The program also has a strong focus on internationalization, with opportunities to study abroad and to learn from a diverse faculty and student body.

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Careers:

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Potential Career Paths:

Graduates of the Master of Arts in Media and Communication Management program are well-prepared for a variety of careers in the media and communication industry, as well as in other industries that require strong communication and management skills. Some of the potential career paths include:

• Media manager
• Marketing manager
• Public relations manager
• Communications specialist
• Digital strategist
• Content creator
• Project manager
• Entrepreneur

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Career Opportunities:

Graduates of the program are employed by a variety of organizations, including media companies, advertising agencies, public relations firms, non-profit organizations, and government agencies. Some of the companies that have hired graduates of the program include:

• Google
• Facebook
• Amazon
• McKinsey & Company
• Boston Consulting Group
• Deutsche Bank
• Bayer
• Siemens
• BMW

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Outcomes:

Graduates of the program are highly successful in their careers, with many going on to leadership positions in the media and communication industry. The program has a strong track record of preparing students for the challenges and opportunities of the modern workplace.

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Other:

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Study Locations:

The Master of Arts in Media and Communication Management program is offered at two locations: Berlin and Munich.

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Accreditations:

The program is accredited by the German Council of Science and Humanities.

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Fees:

The tuition fees for the program are €6,500 per semester in Berlin and €5,300 per semester in Munich.

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Admission Requirements:

To be eligible for admission to the program, applicants must have a Bachelor's degree with at least 210 ECTS credits (3-semester program) or 180

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Tuition Fees and Payment Information:

Tuition fees per semester € 6,500 • Berlin € 5,300 • Munich + Registration fee € 600