| Program start date | Application deadline |
| 2024-11-18 | - |
| 2024-11-19 | - |
Program Overview
The Digital Business and Innovation (BSc) program at Dublin City University equips students with the skills and knowledge to thrive in the digital landscape. It emphasizes hands-on experience, industry engagement, and the transformative power of digital technologies across business functions. Graduates are prepared for diverse careers in management consulting, digital marketing, data analytics, entrepreneurship, and more.
Program Outline
Degree Overview:
Digital Business and Innovation (BSc)
Overview:
The Digital Business and Innovation (BSc) program at Dublin City University (DCU) is a four-year undergraduate program designed to equip students with the skills and knowledge needed to thrive in the rapidly evolving digital landscape. This program is the first of its kind in Ireland, emphasizing the transformative power of digital technologies across various business functions.
Objectives:
- Develop critical thinking and problem-solving skills within a digital business context.
- Master the use of various digital tools and technologies relevant to contemporary business practices.
- Gain a thorough understanding of emerging technologies and their potential impact on business models.
- Cultivate an entrepreneurial mindset and the ability to innovate within digital environments.
- Hone leadership and personal agility skills to navigate the complexities of the digital economy.
Program Description:
This program focuses on hands-on experience and real-world applications of digital technologies. Students engage in industry-focused projects, simulations, and case studies to develop practical skills in areas such as:
- Business analytics
- Digital marketing
- Data science
- Cybersecurity
- Blockchain
- Artificial intelligence
- User experience design
Outline:
Year 1:
- Critical Thinking for Business
- Learning Innovation for Enterprise
- Digital Business Ecosystem
- Digital Business Tools
- Transform Yourself: Self-Awareness
- Business Analytics 1
- Accounting for Business
- Fundamentals of Economics
Year 2:
- Digital Business Models
- Failure
- Digital Lab
- Transform Yourself: Personal Agility
- Innovators' Toolkit |Critical Thinking in Action
- Project Management for Digital Business
- Digital Marketing
- New Product Development and Innovation Studies
- Data Analytics for Marketing Applications
Year 3:
- INTRA 12-month paid work placement
Year 4:
- Challenge-Based Project
- Digital Business Leadership and Change
- Conscious Innovation
- Transform Yourself: Future Proof
- Innovation Economics
- Analytics and Visualisation
- Business Strategy
Assessment:
Assessments vary across modules and may include:
- Continuous assessment (e.g., assignments, presentations, quizzes)
- Examinations (written and practical)
- Project work
- Participation in class discussions and activities
Teaching:
The program employs a blend of teaching methods, including:
- Interactive lectures
- Small group tutorials
- Workshops
- Industry guest speakers
- Project supervision
- Online learning resources The faculty comprises experienced academics and industry professionals who bring real-world expertise to the classroom.
Careers:
Graduates of the Digital Business and Innovation program can pursue diverse career paths in various industries, including:
- Management consulting
- Digital marketing
- Data analytics
- Entrepreneurship
- Technology startups
- Innovation management
- Project management The program equips graduates with the skills and knowledge needed to succeed in a future driven by digital technologies.
Other:
- The program emphasizes industry engagement through partnerships with leading companies and organizations.
- Students have the opportunity to participate in international exchange programs and study abroad opportunities.
- Please refer to the official DCU website for the most up-to-date and accurate program information.
- Admission requirements and fees are not included in this response.
Tuition Fees and Payment Information:
Full time Student Contribution. €3,043 per annum EU Status Fee €5,922 per annum Non EU Fee. €15,000 per annum
Dublin City University (DCU)
Overview:
Dublin City University (DCU) is a leading young university in Ireland, committed to transforming lives and societies through education, research, and innovation. It focuses on delivering real impact and addressing global challenges in collaboration with partners and stakeholders.
Services Offered:
DCU offers a wide range of services to its students, including:
Academic Support:
Student Advice and Learning Skills Centre (SAL) provides guidance on academic matters, learning skills, and international student support.Student Support & Development:
Counselling & Personal Development, Student Health Service, Financial Assistance Service, Chaplaincy, House of Accessibility, and Disability & Learning Support Service.Career Services:
Careers Service assists students with career planning, job searching, and internship opportunities.Student Life:
DCU Students Union provides a platform for student engagement through clubs, societies, and events.Accommodation:
DCU Accommodation offers on-campus housing options for students.Research:
DCU is renowned for its research activities, with dedicated offices and institutes focusing on various fields.Global Engagement:
DCU Global promotes international collaborations and opportunities for students and staff.Student Life and Campus Experience:
DCU offers a vibrant campus experience with a diverse student body representing 135 nationalities. Students can participate in various clubs and societies, engage in social events, and enjoy the facilities of the campus, including The Helix, a performing arts venue.
Key Reasons to Study There:
High Graduate Employment Rate:
DCU is ranked #1 in Ireland for Graduate Employment Rate and #23 globally.World-Class Research:
DCU is recognized for its cutting-edge research, contributing to positive societal transformation.INTRA Work Placement:
80% of DCU courses offer INTRA, providing paid, relevant work experience or work placement opportunities.Diverse and Inclusive Campus:
DCU fosters a welcoming and inclusive environment for students from all backgrounds.Strong Academic Programs:
DCU offers a wide range of undergraduate and postgraduate programs across various faculties.Academic Programs:
DCU has six faculties:
- DCU Business School
- DCU Institute of Education
- Faculty of Engineering & Computing
- Faculty of Humanities & Social Sciences
- Faculty of Science & Health
- DCU Connected
Each faculty offers a variety of undergraduate and postgraduate programs, with strengths in areas like business, education, engineering, humanities, social sciences, science, and health.
Other:
DCU has three academic campuses:
- St. Patrick's Campus
- Glasnevin Campus
- All Hallows Campus
The university also has a strong commitment to sustainability and has implemented various initiatives to reduce its environmental impact.
Entry Requirements:
Irish Leaving Certificate
- Minimum of 5 subjects at Higher Level (HL) or Ordinary Level (OL)
- Minimum of three subjects at HL, including English or Irish
- Minimum of two subjects at OL
- Minimum grade of H4 or H6 in Mathematics
- Minimum of C3 or C4 in English or Irish
GCE A Level
- Minimum of 2 GCE A Level subjects or 3 GCE AS Level subjects
- Minimum of a grade C in Mathematics
- Minimum of a grade C in English or Irish
FET Level 5
- Minimum of 2 QQI Level 5 modules or 4 QQI Level 5 modules
- Minimum of a grade O3 or H6 in Mathematics
- Minimum of a grade O3 or H6 in English or Irish
International Applications
International candidates are expected to have educational qualifications of a standard equivalent to those outlined above. In addition, where such candidates are non-native speakers of the English language, they must satisfy the university of their competency in the English language. For further information on international applications, please refer to the relevant section of the Dublin City University website or contact the Admissions Office.
Mature Applicants
Mature applicants, defined as those who are 23 years of age or older on the 1st of January in the year of entry, are also eligible to apply. Mature applicants may be considered for entry based on their work experience, educational qualifications, and overall suitability for the program.
Additional Information
- Applicants who do not meet the minimum entry requirements may be considered on a case-by-case basis.
- All applicants are required to submit a personal statement and a letter of reference.
- International applicants may be required to take an English language proficiency test.
Applicants should have a strong academic record, a demonstrated interest in digital business and innovation, and the ability to meet the program's rigorous academic standards.
