Program Overview

The MSc in Digital Marketing and Analytics from Dublin Business School equips graduates with the skills and knowledge to navigate the digital landscape. The program covers core principles of digital marketing and analytics, utilizing data and visualization tools, applying relevant marketing models, and informing ethical business decisions. Graduates can pursue various career paths in digital marketing, including Digital Specialist, Digital Marketing Performance and Insights Consultant, and Data Analyst. The program emphasizes the development of valuable skills and experience for career advancement.