Program Overview

The Higher Diploma in Science in Digital Marketing is a one-year full-time program designed to equip graduates with the skills and knowledge to effectively integrate digital marketing opportunities and challenges into decision-making roles within an organization. The program focuses on developing learners' understanding of digital content curation, integrated digital marketing communications, marketing technologies and tools, and data-driven metrics for marketing activities. Graduates will be prepared for diverse digital marketing roles and potential further postgraduate studies.