Tuition Fee
Start Date
Not Available
Medium of studying
Not Available
Duration
Not Available
Program Facts
Program Details
Degree
Bachelors
Major
Marketing | Marketing Management | Marketing, Advertising, & Pr
Discipline
Business & Management
Minor
Packaging Design and Product Branding | Global Market Analysis | Brand Management | Retail Management | Tourism and Travel Management | Public Relations and Communication | Merchandising, Sales, and Marketing Operations | Digital Marketing | Public Relations/Image Management | Advertising Strategies | Sales and Marketing Operations/Marketing and Distribution Teacher Education | Consumer Merchandising/Retailing Management | Consumer Services and Advocacy | Apparel and Textile Marketing Management | Marketing Research | International Marketing | Market Research | Sales and Marketing Operations | Merchandising and Buying Operations | Retailing and Retail Operations | Tourism and Travel Marketing Operations | Tourism Promotion Operations | Vehicle Marketing Operations | Hospitality and Recreation Marketing Operations | Specialized Merchandising, Sales, and Marketing Operations
Course Language
English
About Program
Program Overview
Columbia College's Bachelor's in Marketing equips students with the latest advancements in digital marketing, consumer behavior, and marketing management. Through online discussions, projects, and exams, students develop ethical strategies and prepare for leadership positions in advertising, public relations, and other marketing fields. The flexible online format allows working adults to pursue their studies from anywhere with internet access.
Program Outline
# Outline:
Course Schedule and Structure
- The curriculum equips you with the latest advancements and theories in
- digital marketing , consumer behavior,
- marketing research and analytics ,
- advertising , and strategic
- marketing management .
- This includes
- ethical strategies and tactics related to
- pricing, product, place, and promotion . # Teaching:
- leading-edge digital learning tools
- You will participate in
- online discussions with colleagues,
- complete projects ,
- take traditional exams , and participate
- individual assignments . # Careers:
- leadership positions in marketing
- Advertising
- Public relations
- Graduates are also prepared to pursue **graduate studies in Business Administration, Communications or Law.
Other:
- flexible online format allows you to study from anywhere
- program equips you to be part of the future of marketing
- faculty are experienced professionals in their fields
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