Masters in digital Marketing Online

Program Overview

This Master's program in Digital Marketing equips students with comprehensive knowledge and hands-on experience in digital marketing principles and techniques. It covers essential topics such as performance marketing, digital analytics, and project management. With flexible study options and AI-powered tutoring, this program prepares graduates for successful careers in digital marketing.

Program Outline

Degree Overview:

Overview:

This Master's degree programme in Digital Marketing covers all you need to know about winning over your target audience in today's digital landscape. Both in the 120 ECTS credits and in the 60 ECTS credits programme, you'll explore result-driven marketing mainstays, such as performance marketing, digital analytics, digital marketing strategy, how to manage digital projects and more. Develop your digital marketing skills and creative thinking. Pick up agile work methods and other tools to help you develop a holistic approach. Round-up your studies with elective modules and specialize in specific areas that match your passion, whether it be digital strategy, web analytics, or marketing management.

Objectives:

• Develop a comprehensive understanding of digital marketing principles and techniques.
• Gain hands-on experience in using digital marketing tools and platforms.
• Learn how to plan, implement, and evaluate digital marketing campaigns.
• Develop the skills and knowledge necessary to be successful in a digital marketing career.

Other:

• You can choose your start date, and decide to study full-time or part-time.
• This programme includes access to human and AI-powered tutoring.
Your tutors will be available to answer any questions, and you'll have recurring appointments where you can discuss course topics with them and other students.
• Syntea, IU's AI-powered tutor, will be available 24/7 to guide you through your courses and prepare you for exams.
Study your way, and master working with AI at the same time.
• This program is delivered via the OnlineCampus study model with 18-week terms (two terms make 1 semester, and four make 1 academic year).
• There are two main entry periods (spring and fall) per calendar year.

Careers :

Some of the jobs you could pursue include…

• Digital Marketing Manager: As an online marketing manager, you’ll typically work as a jack-of-all-trades, responsible for making your company's website or online store have a real impact in the digital realm.
To do so, you’ll work on optimising reach and conversion rates, align campaigns across channels, carry out strategic marketing planning and take care of the timing and budgeting of various marketing measures. You can also specialize and focus on one specific area such as search engine ads (SEA).
• Head of Digital Marketing: As Head of Online Marketing, you’ll typically manage the entire online marketing department for a company.
In this position, rather than working on a specific individual area or function of online marketing, you will have more of a holistic view, working with larger data to take operational decisions in day-to-day business activities. You'll need to know how to measure success through key data indicators like cost per action or return on ad spend and make strategic marketing decisions based on them. You'll also manage your team, set budgets, and represent online marketing interests on company boards.
• Performance Marketing Specialist: These roles focus more on conversion and will often have a specific target cost-per-acquisition goal in mind.

Tuition FeesStarting from € 299 (US$ 329) per month based on the exchange rate from 01.07.2023 09:04 AM (CEST)DiscountsDiscounts and promotions are available on a seasonal basisOnline applicationNo application fees