MBA Salesforce and Sales Management | Certified Training

Program Overview

The MBA Salesforce & Sales Management program at IU International University of Applied Sciences equips students with the knowledge and skills to excel in sales and customer relationship management. Combining business administration principles with Salesforce expertise, the program prepares graduates for careers as Salesforce Consultants, Sales Managers, and other leadership roles in the field. Offered in both online and on-campus formats, the program features a capstone project and is taught by experienced faculty.

Program Outline

MBA Salesforce & Sales Management

Degree Overview:

The MBA Salesforce & Sales Management program is designed to equip students with the knowledge and skills to excel in the field of sales and customer relationship management. The program combines a strong foundation in business administration with specialized knowledge of Salesforce, the world's leading customer relationship management software.

Objectives:

• Develop a comprehensive understanding of business administration principles and practices.
• Gain in-depth knowledge of Salesforce and its capabilities.
• Enhance leadership and communication skills.
• Prepare for a successful career in sales and customer relationship management.

Description:

The program is offered in two formats: online and on-campus. The online format allows students to study at their own pace and from anywhere in the world. The on-campus format provides students with the opportunity to study in a traditional classroom setting and benefit from face-to-face interaction with faculty and peers. The program is divided into two semesters. The first semester covers the core business administration subjects, such as accounting, finance, marketing, and operations management. The second semester focuses on Salesforce and customer relationship management. Students will learn how to use Salesforce to manage customer data, track sales pipelines, generate reports, and automate marketing campaigns. In addition to the coursework, students will also complete a capstone project. The capstone project is an opportunity for students to apply their knowledge and skills to a real-world business challenge.

Outline:

Semester 1:

• Leadership (5 ECTS credits)
• Innovation and Entrepreneurship (5 ECTS credits)
• Corporate Finance (5 ECTS credits)
• International Marketing (5 ECTS credits)
• Managerial Economics (5 ECTS credits)
• Performance Measurement (5 ECTS credits)

Semester 2:

• Strategic Management (5 ECTS credits)
• Business Ethics and Corporate Governance (5 ECTS credits)
• Operations and Information Management (5 ECTS credits)
• Salesforce Consultant Specialization (10 ECTS credits)
• Salesforce Sales Specialization (10 ECTS credits)

Semester 3:

• Capstone Project Thesis & Defence (25 ECTS credits)

Assessment:

The program uses a variety of assessment methods, including exams, coursework, and presentations. The capstone project is also assessed by a panel of experts.

Teaching:

The program is taught by a team of experienced faculty members who are experts in business administration and Salesforce. The faculty members use a variety of teaching methods, including lectures, discussions, case studies, and simulations.

Careers:

Graduates of the MBA Salesforce & Sales Management program are well-prepared for a variety of careers in sales and customer relationship management. Some potential career paths include:

• Salesforce Consultant
• Salesforce Sales Manager
• Sales Operations Manager
• Customer Success Manager
• Account Executive

Other:

The program is accredited by the German Accreditation Council. The program is also recognized internationally, allowing graduates to work in a variety of countries.

• The program is offered in English.
• The program starts in July, October, January, and April.

Conclusion:

The MBA Salesforce & Sales Management program at IU International University of Applied Sciences is an excellent option for students who are looking to gain the knowledge and skills needed to succeed in the field of sales and customer relationship management. The program provides a comprehensive education in business administration and Salesforce, and it is taught by experienced faculty members who are experts in their fields. Graduates of the program are well-prepared for a variety of careers in sales and customer relationship management.

Tuition FeesStarting from € 385 (US$ 424) per month based on the exchange rate from 01.07.2023 09:05 AM (CEST)DiscountsDiscounts and promotions are available on a seasonal basisOnline applicationNo application fees