Master in Growth Hacking for Entrepreneurs draft

Program Overview

The Master in Growth Hacking for Entrepreneurs from IU International University of Applied Sciences equips individuals with the skills to enhance company growth through a comprehensive curriculum in growth hacking, entrepreneurship, and digital marketing. The program allows students to specialize through various elective modules and offers ample opportunity for practical application via projects and internships. Graduates are poised for leadership roles in growth hacking, digital marketing, and entrepreneurship, with career prospects as CEOs, CROs, Head of Customer Growth, and startup consultants.

Program Outline

Master in Growth Hacking for Entrepreneurs | IU International University of Applied Sciences

Degree Overview:

This online Master in Growth Hacking for Entrepreneurs program focuses on equipping students with the skills and knowledge to help companies, especially startups, grow in a resource-efficient and cost-effective manner. The program emphasizes entrepreneurship and digital marketing, aiming to transform graduates into experts in assisting startups and entrepreneurs in improving their growth strategies. Upon completion, graduates will be well-prepared to take on managerial responsibilities.

Outline:

Program Structure:

• Study Model: OnlineCampus
• Degree: Master of Arts (M.A.)
• ECTS Credits: 60
• Language: English
• Duration: 12 - 24 months (depending on time model)

Course Content:

The program covers a comprehensive range of topics related to growth hacking, entrepreneurship, and digital marketing. Students will learn about strategic company growth, web marketing, product management, data analysis, and the best techniques for creating business models and accelerating growth.

Course Schedule:

Semester 1:

• Module: Advanced Growth Hacking (5 ECTS credits)
• Module: Business Model Design (5 ECTS credits)
• Module: Lean Start Up (5 ECTS credits)
• Module: Project: Growth Hacking Tools (5 ECTS credits)
• Module: Applied Research (5 ECTS credits)
• Module: Seminar: Current Topics of Innovation and Entrepreneurship (5 ECTS credits)

Semester 2:

• Module: Project: Growth Hack Development (5 ECTS credits)
• Module: Elective A (10 ECTS credits)
• Module: Master Thesis (15 ECTS credits)

Electives:

Students choose one elective module from the following options:

• Module: Innovation and Sales (10 ECTS credits)
• Module: Digital Transformation (10 ECTS credits)
• Module: E-Commerce (10 ECTS credits)
• Module: SEA and Social Media Marketing (10 ECTS credits)
• Module: Neuromarketing (10 ECTS credits)
• Module: Product Development and Design Thinking (10 ECTS credits)
• Module: Performance Marketing (10 ECTS credits)
• Module: Marketing Project and Agile Project Management (10 ECTS credits)
• Module: Data Conversion Rate (10 ECTS credits)
• Module: Consumer Behavior and Growth Hacks (10 ECTS credits)
• Module: Data Science and Analytics (10 ECTS credits)
• Module: Big Data Applications (10 ECTS credits)
• Module: IT Project and Architecture Management (10 ECTS credits)
• Module: Leadership and Change (10 ECTS credits)
• Module: Artificial Intelligence (10 ECTS credits)
• Module: Start Up Lab (10 ECTS credits)
• Module: AI and Mastering AI Prompting (10 ECTS credits)

Individual Modules:

• Advanced Growth Hacking: This module delves into advanced growth hacking techniques, strategies, and frameworks.
• Lean Start Up: This module focuses on the Lean Startup methodology, emphasizing rapid prototyping, iterative development, and customer feedback for building successful startups.
• Project: Growth Hacking Tools: Students gain practical experience in applying growth hacking tools and techniques to real-world projects.
• Applied Research: This module introduces students to research methodologies and techniques relevant to growth hacking and entrepreneurship.
• Seminar: Current Topics of Innovation and Entrepreneurship: Students engage in discussions and presentations on current trends and challenges in innovation and entrepreneurship.
• Project: Growth Hack Development: Students develop and implement a comprehensive growth hacking strategy for a specific project or company.

Teaching:

• Teaching Methods: The program utilizes a blended learning approach, combining online learning materials, interactive exercises, live tutorials, and individual study coaching.
• Faculty: The program is taught by experienced faculty members with expertise in growth hacking, entrepreneurship, and digital marketing.
• Unique Approaches: The program incorporates AI-powered tutoring through Syntea, providing students with 24/7 support and guidance.

Careers:

• Potential Career Paths: Graduates of this program are well-prepared for a variety of career paths in the fields of growth hacking, entrepreneurship, and digital marketing.
• Opportunities: Potential career opportunities include:
• Chief Executive Officer (CEO)
• Chief Revenue Officer (CRO)
• Head of Customer Growth
• Growth Hacker
• Digital Marketing Manager
• Startup Consultant
• Entrepreneur

Other:

• Flexibility: The program offers a 100% online learning experience, allowing students to study at their own pace and on their own schedule.
• Award-Winning Education: IU International University of Applied Sciences has received numerous awards and recognitions for its high-quality online education.
• Recognition: The program is accredited and recognized internationally, ensuring that graduates' degrees are valued globally.
• Money-Back Guarantee: IU offers a 4-week money-back guarantee, allowing students to try the program risk-free.

| Detail | Answer |

|:-------------------------------------------------------------------------------------------------------------|:-----------------:| | Tuition Fees Starting from |€ 415 (US$ 449) per month based on the exchange rate from 31.07.2024 12:00 AM (CEST) | |