Program Overview

Master Program

Online MBA in Digital Marketing

Overview

The Online MBA in Digital Marketing is designed to produce marketing business leaders of the future through a comprehensive program that equips business professionals with the knowledge and skills needed to navigate the dynamic landscape of digital marketing strategies.

Program Details

• Duration: 12 months
• Tuition Fees: 7,000 EUR
• Learner Base: 150+ countries
• Format: Online

Program Objectives

The primary aims of this program are to provide students with a deep understanding of the core principles of digital marketing, including market research, consumer behavior analysis, and the utilization of various digital channels.

The MBA in Digital Marketing program has four main objectives:

• Acquire advanced knowledge and skills in leveraging various digital channels such as social media, search engines, email marketing, and content platforms.
• Foster strategic thinking in the context of digital marketing by analyzing case studies, formulating data-driven insights, and making informed decisions.
• Develop the ability to create cohesive digital marketing strategies aligned with overall business goals and adapt them to the ever-changing digital landscape.
• Gain proficiency in utilizing data analytics tools to measure the effectiveness of digital marketing campaigns.

Curriculum

The Online MBA in Digital Marketing curriculum is composed of 10 core courses:

• Digital Marketing Fundamentals
• Web Analytics and SEM
• Strategic Marketing
• SMarketing – Integration of Sales and Marketing
• Costumer Data-Driven Marketing Analytics
• Digital Business Acceleration
• Social Media Marketing and Management
• Introduction to Business Communication
• AI in Marketing
• Capstone Project

Teaching Method

This program is delivered entirely online. Modules can be completed in your own time and at your own pace.

Materials

• All reading materials for this course will be made accessible to you through the SSBM Online Learning Portal.
• Notes for each module are often downloadable, and you are able to save your current learning status and continue whenever you like.
• We provide access to SSBM Connect – an online platform to socialize / exchange / engage and communicate with current students, alumni, professors, and industry partners.
• Access to SSBM e-Library and EBSCO (the largest provider of research databases, e-journals, magazine subscriptions, eBooks, and discovery service).

Study Program Outline

To access the detailed study program outline, please refer to the provided link.

FAQ

• When does the program start, and when is the next intake?
• What payment plans are available, and can I pay in installments?
• How many hours per week do I need to dedicate to complete the program on time?
• What accreditations does the program hold, and will it be internationally recognized?
• Are there networking and career opportunities for online students?
• Can I extend the duration of my studies?
• What do the exams look like?
• Are scholarships or discounts available?
• How can I apply?
• Is coming to Geneva required during online studies?

Degree

Upon successful completion of the MBA program in Digital Marketing, you will be awarded an MBA degree delivered by SSBM Geneva.

Admissions

• Undergraduate degree (Bachelor) from a recognized university or equivalent
• Grade transcripts
• Your CV or resume
• ID or passport copy
• One photo

Tuition Fees

Online MBA in Digital Marketing: 7,000 EUR

We offer various scholarship opportunities. We invite you to carefully check which one can apply to you.

• This price includes all online program-related costs. Additional costs may apply in some circumstances.