Global Branding & Cambridge English draft

Program Overview

This Global Branding program equips students with expertise in international brand development, cross-cultural communication, and global marketing campaigns. Through practical projects, assignments, and collaboration with international teams, participants gain in-demand skills for navigating the globalized business world. The program offers flexible online or on-campus attendance options and prepares graduates for diverse roles in marketing communication, particularly in global and cross-cultural settings.

Program Outline

Outline

Course Content

• Global Branding Projects focusing on international brand development, marketing campaigns, and cross-cultural communication skills.
• Global Branding Exam Assignment showcasing your expertise.
• Global Branding & Cambridge English Portfolio consisting of written and spoken assignments.
• Business English Assignments demonstrating proficiency.

Program Structure

The program covers branding concepts in an increasingly interconnected and culturally diverse environment.

Class Schedule

• Online or on-campus attendance options are available.
• Classes take place Tuesday, Wednesday, and Thursday afternoons.
• Starts February 6, 2024 and runs for five months with two 10-week blocks.

Teaching

Teaching Method

Focus is placed on practical application through projects conducted with international virtual teams and collaborative exercises.

Faculty

Christopher Higgins (course lecturer) and other experienced instructors will impart their knowledge and guide you throughout the program.

Unique Approach

The curriculum bridges theoretical branding principles with real-world practice, providing you with in-demand expertise for a globalized business world.

Careers

Career Paths

Graduates are equipped for diverse roles in marketing communication, with a particular aptitude for navigating global and cross-cultural settings.

Career Opportunities

Positions such as brand strategist, international marketing consultant, and global business developer become accessible with successful program completion.

Other

Additional Notes

• To receive an AUAS bachelor's level certificate, successful completion and submission of all assignments are mandatory.
• This course offers valuable theoretical and practical knowledge directly applicable in current and future job functions.
• Participants can expect notable professional development through improved skills, expertise, and networking with industry professionals.
• Virtual projects with diverse collaborators from around the world are a unique element.
• Study load averages 20 hours per week, encompassing classroom lessons, project work, assignments, and feedback sessions.

The tuition fee of this course is € 2.800; additionally, the study books of this course will cost approximately € 250.