Global Branding & Cambridge English draft
| Program start date | Application deadline |
| 2024-02-06 | - |
Program Overview
This Global Branding program equips students with expertise in international brand development, cross-cultural communication, and global marketing campaigns. Through practical projects, assignments, and collaboration with international teams, participants gain in-demand skills for navigating the globalized business world. The program offers flexible online or on-campus attendance options and prepares graduates for diverse roles in marketing communication, particularly in global and cross-cultural settings.
Program Outline
Outline
Course Content
- Global Branding Projects focusing on international brand development, marketing campaigns, and cross-cultural communication skills.
- Global Branding Exam Assignment showcasing your expertise.
- Global Branding & Cambridge English Portfolio consisting of written and spoken assignments.
- Business English Assignments demonstrating proficiency.
Program Structure
The program covers branding concepts in an increasingly interconnected and culturally diverse environment.
Class Schedule
- Online or on-campus attendance options are available.
- Classes take place Tuesday, Wednesday, and Thursday afternoons.
- Starts February 6, 2024 and runs for five months with two 10-week blocks.
Teaching
Teaching Method
Focus is placed on practical application through projects conducted with international virtual teams and collaborative exercises.
Faculty
Christopher Higgins (course lecturer) and other experienced instructors will impart their knowledge and guide you throughout the program.
Unique Approach
The curriculum bridges theoretical branding principles with real-world practice, providing you with in-demand expertise for a globalized business world.
Careers
Career Paths
Graduates are equipped for diverse roles in marketing communication, with a particular aptitude for navigating global and cross-cultural settings.
Career Opportunities
Positions such as brand strategist, international marketing consultant, and global business developer become accessible with successful program completion.
Other
Additional Notes
- To receive an AUAS bachelor's level certificate, successful completion and submission of all assignments are mandatory.
- This course offers valuable theoretical and practical knowledge directly applicable in current and future job functions.
- Participants can expect notable professional development through improved skills, expertise, and networking with industry professionals.
- Virtual projects with diverse collaborators from around the world are a unique element.
- Study load averages 20 hours per week, encompassing classroom lessons, project work, assignments, and feedback sessions.
The tuition fee of this course is € 2.800; additionally, the study books of this course will cost approximately € 250.
Overview:
Amsterdam University of Applied Sciences (AUAS) is a university of applied sciences located in Amsterdam, Netherlands. It offers a wide range of bachelor's and master's degree programs, as well as courses and minors. AUAS is known for its applied research and its focus on preparing students for careers in various fields.
Services Offered:
The provided context focuses on information for exchange students, so it primarily details services related to exchange programs. These include:
Exchange Programs:
AUAS offers a variety of exchange programs across different faculties, allowing students to choose courses that align with their specialist areas.Housing:
AUAS provides housing options for exchange students, with a 90% success rate in the housing lottery.Immigration:
AUAS assists exchange students with visa and permit requirements.Financial Matters:
AUAS provides information on costs of living, banking, and insurance for exchange students.Upon Arrival:
AUAS offers support and guidance to exchange students upon their arrival in Amsterdam, including a "Find a Buddy" program to help them connect with other students.Student Life and Campus Experience:
The context highlights the importance of student life in Amsterdam as part of the AUAS experience. It mentions student networks and opportunities to make the most of time in the city.
Key Reasons to Study There:
International Exchange Opportunities:
AUAS is a participant in the Erasmus+ program, offering exchange opportunities for students from across Europe and beyond.Applied Research Focus:
AUAS emphasizes applied research, providing students with practical experience and preparing them for real-world careers.Student Support:
AUAS provides comprehensive support services for exchange students, including housing, immigration, financial matters, and upon arrival assistance.Vibrant City Life:
Amsterdam offers a rich cultural and social experience, with numerous opportunities for students to explore and engage with the city.Academic Programs:
The context does not provide specific details about the academic programs offered by AUAS.
Other:
Entry Requirements:
(EU Home Students and International Overseas Students)
To be eligible for the Global Branding & Cambridge English course at AUAS, applicants must meet the following requirements:
Educational Requirements:
- Secondary Vocational Education Diploma: Applicants must hold a diploma of at least secondary vocational education (MBO).
- Senior General Secondary Education Diploma: Alternatively, applicants must possess a senior general secondary education diploma (HAVO).
- Pre-University Education Diploma: A pre-university education diploma (VWO) is also accepted.
English Language Proficiency:
- The course requires an advanced level of English proficiency. Applicants must demonstrate their fluency through a recognized English language test.
Specific Test Scores:
- TOEFL iBT: A minimum score of 90 is required.
- IELTS Academic: A minimum score of 7.0 is required.
- Cambridge English Advanced (CAE): A minimum score of Grade C is required.
- Application Deadline: The application deadline for the course is January 23, 2024.
Note:
- Applicants must also provide a copy of their passport or ID card and their highest diploma.
- A driver's license is not accepted as proof of identity.
Language Proficiency Requirements:
The course requires an advanced level of English proficiency, as evidenced by a recognized English language test score. Applicants must meet the following minimum scores:
- TOEFL iBT: 90
- IELTS Academic: 7.0
- Cambridge English Advanced (CAE): Grade C
- Cambridge English Proficiency (CPE): Grade C
- Applicants who do not meet the minimum language proficiency requirements may be required to take an English language course prior to starting the Global Branding & Cambridge English course.
- The English language test scores must be valid for a maximum of two years from the start date of the course.
