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Students
Tuition Fee
Start Date
Medium of studying
Duration
12 months
Program Facts
Program Details
Degree
Masters
Major
Business Management | Digital Marketing | Data Analytics
Area of study
Business and Administration | Information and Communication Technologies
Timing
Full time
Course Language
English
About Program

Program Overview


Master Digital Driven Business

About this programme

The Master's in Digital Driven Business is a one-year, full-time programme that trains students to become professionals in the realm of Business Intelligence. The programme is characterised by personal attention and small groups of students.


Programme structure

The master's programme in digital-driven business will equip students to become data translators. Students will bring together raw data, business challenges, and emerging technologies to optimise sustainable decision-making. During the programme, students can choose to specialise in marketing or fintech.


Semester 1

  • Emerging Technology in Digital Business
  • Digital Business Management
  • Business Statistics
  • AI Methods for Business
  • Business Ethics

Semester 2

  • Specialisation in Fintech or Marketing
  • Master's project: a state-of-the-art digital business research project to assess how an organisation can use digital assets

Admission

Admission requirements

  • Bachelor's degree in Economics, ICT, or Technology
  • Proven affinity in one of the two other domains
  • Working experience of 3 years at the maximum
  • English proficiency at an appropriate level

Study load

  • 40 hours a week
  • Full-time, 1-year curriculum, consisting of 4 quarters (42 weeks)
  • Total amount of work over the full year is 1680 hours

Tuition

  • Tuition fees vary depending on the situation
  • Additional costs for books, readers, and other expenses

Why Digital Driven Business at the AUAS?

  • Study in Amsterdam, the vibrant capital of the Netherlands, with a wide variety of national and international companies
  • Small classes and a highly internationally diverse student community
  • The Master DDB is in English, facilitating a smooth entry into the international business arena

For whom

  • Students eager to learn how to convert data analytics and digital technology into business value and new business concepts
  • Students who want to develop a critical, analytical, and entrepreneurial attitude
  • Students with an adaptive capacity and willing to work on technical insights and information management skills
  • Students proficient in English at Cambridge C1 advanced level / IELTS 6.5
  • Students holding a bachelor's degree in Business or Economics, Engineering, Mathematics, ICT, or Technology

Study in the Netherlands

  • Information for international students helps to prepare for a new life in the Netherlands and get the most out of time in Amsterdam

Interested in this programme?

  • Enrolment deadline: 1 June for EU students, 1 April for non-EU students

Programme details

  • Download the brief programme flyer
  • Contact us for more information

Discover your possibilities after graduation

  • Information on career opportunities and further education

See all Business and Management programmes

  • Discover all programmes offered by the Amsterdam University of Applied Sciences

Help me choose

  • Guidance on selecting the right programme for your interests and career goals

Program Outline


Outline:

  • Program Structure: The Master's program in Digital-Driven Business is designed to equip students to become data translators, bringing together raw data, business challenges, and emerging technologies to optimize sustainable decision-making.
  • Semester 1: Focuses on foundational courses such as Emerging Technology in Digital Business, Digital Business Management, Business Statistics, AI methods for Business, and Business Ethics.
  • Semester 2: Offers specialization options in Fintech or Marketing.
  • Master's Project: Conduct a state-of-the-art digital business research project to assess how an organization can use digital assets.

Teaching:

  • Teaching Methods: The program utilizes a variety of teaching methods, including lectures, seminars, group work, case studies, and simulations.
  • Faculty: Experienced and qualified faculty with expertise in various fields related to digital business.
  • Unique Approaches: The program emphasizes a hands-on, project-based learning approach, allowing students to apply their knowledge and skills to real-world problems.

Careers:

  • Potential Career Paths: Data Scientist, Data Analyst, Business Analyst, Marketing Analyst, Digital Strategist, Fintech Specialist, and more.
  • Opportunities: The program prepares graduates for careers in various industries, including finance, technology, marketing, consulting, and more.
  • Outcomes: Graduates are equipped with the skills and knowledge to contribute to evidence-based decision-making and drive digital transformation within organizations.

Other:

  • Duration: 1 year (full-time)
  • Language: English
  • Location: Amsterdam, Netherlands
  • Student Community: Small class sizes and a diverse international student body.
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About University


Overview:

Amsterdam University of Applied Sciences (AUAS) is a university of applied sciences located in Amsterdam, Netherlands. It offers a wide range of bachelor's and master's degree programs, as well as courses and minors. AUAS is known for its applied research and its focus on preparing students for careers in various fields.


Services Offered:

The provided context focuses on information for exchange students, so it primarily details services related to exchange programs. These include:

    Exchange Programs:

    AUAS offers a variety of exchange programs across different faculties, allowing students to choose courses that align with their specialist areas.

    Housing:

    AUAS provides housing options for exchange students, with a 90% success rate in the housing lottery.

    Immigration:

    AUAS assists exchange students with visa and permit requirements.

    Financial Matters:

    AUAS provides information on costs of living, banking, and insurance for exchange students.

    Upon Arrival:

    AUAS offers support and guidance to exchange students upon their arrival in Amsterdam, including a "Find a Buddy" program to help them connect with other students.

Student Life and Campus Experience:

The context highlights the importance of student life in Amsterdam as part of the AUAS experience. It mentions student networks and opportunities to make the most of time in the city.


Key Reasons to Study There:

    International Exchange Opportunities:

    AUAS is a participant in the Erasmus+ program, offering exchange opportunities for students from across Europe and beyond.

    Applied Research Focus:

    AUAS emphasizes applied research, providing students with practical experience and preparing them for real-world careers.

    Student Support:

    AUAS provides comprehensive support services for exchange students, including housing, immigration, financial matters, and upon arrival assistance.

    Vibrant City Life:

    Amsterdam offers a rich cultural and social experience, with numerous opportunities for students to explore and engage with the city.

Academic Programs:

The context does not provide specific details about the academic programs offered by AUAS.


Other:

Total programs
20
Admission Requirements

Entry Requirements:


EU Home Students:

  • Bachelor's degree in Economics, ICT or Technology
  • Proven affinity in one of the 2 other domains (e.g., business, data science)
  • Up to 3 years of work experience (preferred, but not required)

International Overseas Students:

  • Bachelor's degree in Economics, ICT or Technology
  • Proven affinity in one of the 2 other domains (e.g., business, data science)
  • Up to 3 years of work experience (preferred, but not required)
  • Meet the specific visa and immigration requirements for studying in the Netherlands

Language Proficiency Requirements:

  • Cambridge C1 Advanced level
  • IELTS 6.5
Location
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