Program Overview

Master Digital Driven Business

About this programme

The Master's in Digital Driven Business is a one-year, full-time programme that trains students to become professionals in the realm of Business Intelligence. The programme is characterised by personal attention and small groups of students.

Programme structure

The master's programme in digital-driven business will equip students to become data translators. Students will bring together raw data, business challenges, and emerging technologies to optimise sustainable decision-making. During the programme, students can choose to specialise in marketing or fintech.

Semester 1

• Emerging Technology in Digital Business
• Digital Business Management
• Business Statistics
• AI Methods for Business
• Business Ethics

Semester 2

• Specialisation in Fintech or Marketing
• Master's project: a state-of-the-art digital business research project to assess how an organisation can use digital assets

Admission

Admission requirements

• Bachelor's degree in Economics, ICT, or Technology
• Proven affinity in one of the two other domains
• Working experience of 3 years at the maximum
• English proficiency at an appropriate level

Study load

• 40 hours a week
• Full-time, 1-year curriculum, consisting of 4 quarters (42 weeks)
• Total amount of work over the full year is 1680 hours

Tuition

• Tuition fees vary depending on the situation
• Additional costs for books, readers, and other expenses

Why Digital Driven Business at the AUAS?

• Study in Amsterdam, the vibrant capital of the Netherlands, with a wide variety of national and international companies
• Small classes and a highly internationally diverse student community
• The Master DDB is in English, facilitating a smooth entry into the international business arena

For whom

• Students eager to learn how to convert data analytics and digital technology into business value and new business concepts
• Students who want to develop a critical, analytical, and entrepreneurial attitude
• Students with an adaptive capacity and willing to work on technical insights and information management skills
• Students proficient in English at Cambridge C1 advanced level / IELTS 6.5
• Students holding a bachelor's degree in Business or Economics, Engineering, Mathematics, ICT, or Technology

Study in the Netherlands

• Information for international students helps to prepare for a new life in the Netherlands and get the most out of time in Amsterdam

Interested in this programme?

• Enrolment deadline: 1 June for EU students, 1 April for non-EU students

Programme details

• Download the brief programme flyer
• Contact us for more information

Discover your possibilities after graduation

• Information on career opportunities and further education

See all Business and Management programmes

• Discover all programmes offered by the Amsterdam University of Applied Sciences

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• Guidance on selecting the right programme for your interests and career goals