Program Overview

Master of Arts in Digital Media Strategy

Overview

The Master of Arts in Digital Media Strategy is a fully online graduate program for aspiring professionals who want to lead in the evolving world of digital marketing, multimedia communication, and digital content strategy. Built around hands-on projects with real-world clients, this program equips students to develop, execute, and evaluate strategic campaigns that drive engagement and measurable outcomes.

Program Details

• Duration: 12 months (full-time), part-time pathways available
• Credits: 33 credit hours
• Tuition: $640 per credit hour, total tuition: $21,770
• Start Date: June 2026
• Format: Fully online, synchronous classes

Curriculum and Courses

• Required Courses (33 credits):
  • DMS-500 Studies in Digital Media (3)
  • DMS-505 Digital Writing Genres & Processes (3)
  • DMS-515 Digital Media Production Strategies (3)
  • DMS-520 Multimedia Storytelling (3)
  • DMS-528 User Experience Web Design (3)
  • DMS-541 Consulting Strategies (3)
  • DMS-542 PR Strategies and Tactics (3)
  • DMS-546 Digital Media Campaign Targeting and Analytics (3)
  • DMS-551 Digital Persuasion (3)
  • DMS-591 Master’s Project Proposal (2)
  • DMS-592 Master’s Project Implementation (3)
  • DMS-593 Master’s Project Evaluation (1)

Digital Media Skills

• Design thinking
• Digital design
• SEO/SEM analytics
• Graphic design
• UX/UI design

Admission Requirements

• Application: Complete online graduate application
• Bachelor’s Degree: Hold a Bachelor’s degree from an accredited college or university
• GPA: Minimum undergraduate GPA of 2.7 on a 4.0 scale
• Prerequisite Coursework:
  • Undergraduate course in media writing
  • Undergraduate course in visual design
• Personal Statement: Essay or multimodal composition demonstrating ability to succeed in the program and achieve career goals
• References: 3 references required

Careers Outcomes

• Digital media jobs are in demand, with 140,000 new jobs predicted in the US by 2026
• Top careers for digital media strategists include:
  • Digital media communication coordinator
  • Content marketing manager
  • Social media coordinator
  • Digital media strategist

Faculty

• Program Director: Dr. Sam Hamilton
• Faculty Profile: Real-world expertise, balancing academic theoretical research with practical focus of the professional business world

Technology Requirements

• Laptop with minimum system requirements
• Software requirements (communicated to students in early core courses)
• Audio recorder, microphone, and headphones
• Camera with specific features (e.g., 1080p HD video recording, raw image capture)