Program Overview

BA (Hons) in Business Tourism

Programme Overview

If you’re passionate about travel and tourism, then this is the Programme for you. Developing your management skills and getting you up to speed on all things business, this programme will fulfil your career aspirations in the tourism sector – wherever in the world they lead you.

This BA (Hons) in Business Tourism will equip you with the knowledge and skills you need to excel in your tourism career. In one year of study, you’ll develop professional-level skills and an understanding of the dynamics of the tourism industry – preparing you to become a smart, well-rounded manager in the tourism sector.

Career Opportunities

After earning your BA Hons in Business Tourism degree, a much more comprehensive range of career prospects will be accessible to you. Some typical job roles you can explore include:

• Business Manager
• Hotel Manager
• Travel Consultant
• Sales Manager
• Business Development Executive
• Marketing Executive
• Operations Manager
• Tour Manager
• Travel Agency Manager
• Event Organizer
• Travel Administrator

Module Overview

Level 4

• Academic Writing and Research Skills (20 credits)
• Business Environment for Tourism and Hospitality (20 credits)
• Services Marketing in Tourism and Hospitality (20 credits)
• Sustainability in Tourism and Hospitality (20 credits)
• Events Management (20 credits)
• The Development of the Tourism and Hospitality Industry (20 credits)

Level 5

• Digital Marketing Management for Tourism and Hospitality (20 credits)
• Operations Management (20 credits)
• Management Accounting (20 credits)
• Management of Human Resources (20 credits)
• Customer Relationship Management (20 credits)
• Contemporary Issues in Tourism and Hospitality (20 credits)

Top Up

• Contemporary Management Issues
• Strategic Management
• Managing Self and Others
• International Destination Management
• Research Methods and Dissertation

Programme Details

• Duration: 36 Months
• Credits: 360 ECTS
• Language: English
• Tuition Fees: €7,000/Year
• Intake: October & February
• Modality: On-Campus and Online
• Awarding Bodies: Arden University UK, OTHM UK

Teaching Methodology

On-Campus

• Classroom Lectures
• Consistent Seminars and Workshops
• Research and Field Trips
• Hands-on Experimental Learning
• In-depth Collaborative Debate and Discussion

Online

• Access to Google Classrooms
• Access to the Virtual Library
• Virtual Classroom Lectures
• Online Study Materials and Resources
• Dedicated QA Session
• Virtual Debate and Discussion

Fees

• Registration fee: Non-refundable, paid with application: €300
• Tuition Fee: 7,000 Euros / Year
• Programme Duration: Three academic years