Program Overview

Professional Diploma in Digital Marketing & Strategy

Overview

This part-time Digital Marketing and Strategy course teaches students how to develop digital campaigns, through both web and mobile channels, using the most effective digital media and communications platforms.

Why Study Digital Marketing and Strategy at Griffith College

This course is aimed at those looking to build an effective online presence, and will be of interest particularly to anyone who owns a business or manages a corporate website. It will also be of interest to those who are involved in online and offline advertising, marketing, digital production or public relations, who specifically need to gain a greater understanding of the proliferation of tools, channels and platforms that users now expect businesses to be present on and be willing to engage on.

Intake Dates

• Dublin - Part-Time - October 2025
• Dublin - Online - October 2025

What our students say

• "My experience has been nothing but positive! From the delivery of the course to overall support, I have enjoyed the duration of the course. Our Lecturer, Keith, was incredibly knowledgeable on every topic, making each session engaging. It has given me an all-around understanding of crafting compelling digital strategies as well as practical experience in marketing activities." - Hannah Barry
• "Attending the Digital Marketing & Strategy course at Griffith College proved to be an invaluable opportunity to stay abreast of the latest trends in digital marketing. The blend of theoretical knowledge and hands-on exercises enabled me to apply the concepts learned effectively. I wholeheartedly recommend this program to individuals seeking to enhance their skills in this dynamic field." - Larissa Marques
• "The Professional Diploma in Digital Marketing & Strategy was a great course. It was practical and informative. I learned a lot on this course, which has benefited me already in my career, and I would highly recommend it to anyone considering it." - Stephen O'Daly

Related Courses

• BA (Hons) in Business (Marketing) (Blended)

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Course Details

Course Content

• Digital Strategy and Planning
  • Key Components of a Digital Strategy
  • Creating a Digital Marketing Plan
• Online Marketing
  • Search Engine Optimisation
  • Website Optimisation
  • Google AdWords
  • Key Word Management
  • Search Engine Analytics
  • Writing for the web
  • Display, Remarketing and Video Advertising
  • Optimising User Experience Online
  • Google Ads Certification
  • Leveraging AI tools
• Measuring Digital Campaigns and Engagement
  • Walk through of Google Analytics
  • Key Measurement Metrics
  • Online Traffic
  • Leads/Conversions
  • Search Engine Optimisation Critical Measurements
  • Brand Metrics
• Social Media
  • Understanding social media
  • Social Media Strategy
  • Key Platforms (Instagram, Facebook, Twitter, LinkedIn, YouTube, Pinterest, TikTok)
  • Listening and Managing Brands Online
• Analysing Sales Funnel and Understanding Key Metrics
  • Measuring the effectiveness of your website in producing revenue for your business
  • Matching channels costs versus revenue potentials on Digital Marketing Channels

Timetables

Dublin Main Campus (South Circular Road)

This part-time evening course will run one evening per week from 6.30pm - 9.30pm over 14 weeks.

• Online Delivery - Classes will be delivered live online using Zoom and will commence on Tuesday, 14th October 2025.
• On-Campus Delivery - Classes will commence on Wednesday, 8th October 2025.

Griffith College Cork

This course is scheduled to commence on Thursday, 27th February 2025.

Classes will be delivered on campus at Griffith College, Wellington Road, Cork.

This part-time evening course will run one evening per week (Thursday) from 6.30pm - 9.45pm over 14 weeks.

How to Apply

Entry Requirements

• Mature Students - If you are 23 years or over from the 1st January of this year, you can apply for this course directly.
• Under 23 Years - 5 O6/H7 grades in the Irish leaving certificate or equivalent award
• FETAC Level 5 Full Award

All applicants must be a user of Microsoft Office.

It is recommended that applicants have a good understanding of both written and spoken English.

Fees

General Fees

• Dublin Main Campus - EUR 1490.00
• Cork - EUR 1,150

Flexible Payment Options

Students wishing to avail of an instalment plan should contact the college.

Progression

What further study can I do?

Graduates from this course may develop their skills further by completing the Professional Certificate in Web Design & Development or the Professional Certificate in Digital Design with Adobe at Griffith College.