Master of Arts in Work-Related Behaviour with Customer Relationship Management
| Program start date | Application deadline |
| 2024-09-01 | - |
Program Overview
The Master's Degree in Work-Related Behaviour with Customer Relationship Management (CRM) equips graduates with expertise in organizational behavior, CRM strategies, leadership, and data analysis. The program focuses on the relationship between employees, organizational behavior, and effective CRM strategies, preparing graduates for careers in management, leadership, and customer relationship management.
Program Outline
Degree Overview:
Master of Arts in Work-Related Behaviour with Customer Relationship Management (CRM)
Overview:
This Master's Degree in Work-Related Behaviour and Customer Relationship Management (CRM) equips graduates with the knowledge and skills to become organizational behavior specialists and visionary leaders who can drive change and innovation through customer-centric approaches. The program, validated by QQI and delivered by ICHAS (Irish College of Humanities and Applied Sciences) and Griffith College Limerick, focuses on the relationship between employees, organizational behavior, and effective CRM strategies.
Objectives:
- Develop expertise in work-related behaviour: Equip graduates with a deep understanding of human behavior in the workplace and the factors that influence it.
- Master CRM strategies: Equip graduates with the ability to develop and implement effective CRM strategies that resonate with different customer segments and drive customer loyalty and satisfaction.
- Leadership and management skills: Build the skills to lead and manage teams effectively, create a positive work environment, and drive innovation.
Program Description:
Students will explore the depths of organizational and personnel behavior, focusing on customer relationships and their impact on business success. The program will equip graduates with the knowledge and skills to:
- Understand the core dynamics of various approaches to customer relationship management.
- Strategically exploit CRM for innovation and growth within organizations. The program consists of 90 ECTS credits completed over one academic year for full-time students. Students who wish to exit with a Post Graduate Diploma in Work-Related Behaviour must complete all modules except the Dissertation Module. | Module Name | Mandatory/Elective | ECTS/Credits | |---|---|---| | Principles of Work Psychology | Mandatory | 10 | | Organisational Psychology | Mandatory | 10 | | Research Methodologies & Design | Mandatory | 10 | | Personnel & Human Resources Psychology | Mandatory | 10 | | Theoretical Perspectives on Customer Experiences | Mandatory | 10 | | Customer Relationship Management | Mandatory | 10 | | Dissertation | Mandatory | 30 |
Assessment:
The program utilizes a variety of assessment methods to evaluate student learning and understanding. These methods may include:
- Exams: Written exams assess knowledge and understanding of key concepts.
- Coursework: Assignments, essays, and projects evaluate students' ability to apply theoretical knowledge to practical situations.
- Presentations: Students may be required to present their research findings or analysis to their peers and faculty.
- Dissertation: The culminating project for the program, the dissertation allows students to conduct independent research on a chosen topic related to work-related behavior and CRM.
Teaching:
The program utilizes a blended learning approach, combining traditional classroom instruction with online learning resources. This approach allows for flexibility and caters to a diverse range of learners.
- Faculty: The program is taught by experienced and qualified faculty members from ICHAS and Griffith College Limerick. These faculty members have strong expertise in their respective fields and are committed to providing students with a high-quality learning experience.
- Teaching Methods: The program utilizes various teaching methods, including lectures, seminars, group discussions, and case studies. This variety of methods ensures that students are exposed to different perspectives and approaches to learning.
Careers:
Graduates of the MA in Work-Related Behaviour with CRM are equipped for a variety of careers in management, leadership, and customer relationship management. Potential career paths include:
- Human Resource Managers
- Training and Development Managers
- Sales Development Managers
- Sales Development Representatives
- Customer Relationship Managers
- Marketing Automation Managers
- Marketing Automation Executives
- CRM Executives
- Direct Marketing Specialists
- ABP Certified Business Psychologists
- And more
Other:
- The program is offered on a full-time basis, with classes held across two campuses in Limerick: ICHAS Limerick and Griffith College Limerick.
- The program is also available to Irish residents through blended learning in the evenings, with classes offered both in person and via live online sessions.
- Graduates of the program who meet the eligibility criteria for graduate membership of the Association of Business Psychology (ABP) can become ABP Certified Business Psychologists (CBP).
- The program is accredited by the Psychological Society of Ireland (PSI).
This programme is offered on a full-time (ICHAS Limerick & Griffith College Limerick) basis and there are options around the payment of tuition fees with payment plans available to learners. Tuition Fees Irish/EU, living in Ireland Irish/EU, living in Ireland Full-Time: ICHAS Limerick and Griffith College Limerick Campus: € 6,800.00 Irish/EU, living abroad Irish/EU, living abroad Study Mode: Full-Time Please refer to the Irish/EU Living Abroad Fees section. International International An Academic Administration Fee of EUR250.00 and a 2% Learner Protection Charge is applicable each academic year in addition to the fees quoted. In addition, students who opt for monthly instalments will incur an extra fee of €100 to avail of this facility. Protection of Enrolled Learners’ Policy All QQI accredited programmes of education and training of 3 months or longer duration are covered by arrangements under section 65 (4) of the Qualifications and Quality Assurance (Education and Training) Act 2012 whereby, in the event of the provider ceasing to provide the programme for any reason, enrolled learners may transfer to a similar programme at another provider, or, in the event that this is not practicable, the fees most recently paid will be refunded.
Griffith College
Overview:
Griffith College is a private higher education institution with campuses in Dublin, Cork, and Limerick. It offers a wide range of undergraduate and postgraduate programs, with a focus on providing students with a flexible and supportive learning environment.
Services Offered:
Flexible Study Modes:
Griffith College offers a variety of study modes, including full-time, part-time, blended, and online learning options.City Centre Campuses:
Students can benefit from the convenience of studying in the heart of Dublin, Cork, and Limerick.Global Community:
Griffith College boasts a large alumni network, connecting graduates across the world.Student Life and Campus Experience:
Key Reasons to Study There:
Small Class Sizes:
Griffith College prides itself on its low lecturer-to-student ratio, allowing for personalized attention and support.Diverse Course Options:
Students have a wide selection of courses to choose from, with over 200 programs available.City Centre Locations:
The college's campuses offer easy access to city amenities and cultural experiences.Academic Programs:
Faculties:
Griffith College offers programs across various faculties, including Business, Arts, Science, and Technology.Springboard+:
The college provides Springboard+ programs, which are government-funded upskilling and reskilling initiatives.Postgraduate Programs:
Griffith College offers a range of postgraduate programs, including Masters and PhD degrees.Other:
Open Days:
Griffith College hosts open days to allow prospective students to explore the campuses and learn more about the institution.News & Events:
The college regularly updates its website with news and events, showcasing student achievements and highlighting key developments.Entry Requirements
Irish/EU Students
- Minimum Entry Requirements:
- A Level 8 Honours Degree or equivalent with a minimum of a 2.2 standard in Psychology.
- All applicants must be over 23 years of age.
- All applicants will be required to attend for an interview to ascertain their suitability for the programme.
- Successful applicants would be required to complete Garda Vetting at the College.
International Students
- Minimum Entry Requirements:
- A Level 8 Honours Degree or equivalent (with a minimum of a 2.2 standard) in Psychology or a related field such as business, humanities, health or social science.
- All applicants must meet the visa requirements for study in Ireland.
- All applicants must be over 23 years of age.
- All applicants will be required to attend for interview to ascertain their suitability for the programme.
- Successful applicants would be required to complete Garda Vetting at the College.
- English Language Proficiency Requirements:
- An IELTS score of 6.5 or equivalent.
- Additional Requirements:
- International students will have to provide evidence that they can satisfy the eligibility requirements for graduate membership of the Psychological Society of Ireland or the British Psychological Society.
Other Entry Routes
- Applicants who have completed other relevant educational programs or have relevant professional experience may be considered for entry through the recognition of prior learning (RPL) or the accreditation of prior learning (APL).
- All applicants will be required to have a minimum of ordinary-level maths at Leaving Certificate standard or be able to demonstrate equivalent competency in maths at this level.
International Students
- International students must demonstrate proficiency in English equivalent to an IELTS score of 6.5 or equivalent.
- The MA in Work-Related Behaviour with Customer Relationship Management is a full-time program offered at both ICHAS Limerick and Griffith College Limerick.
- The program is also available as a blended learning option for Irish residents, with classes available both in person and via live online sessions.
- The program is designed for graduates of psychology, business, humanities, health or social science who wish to enhance their own professional leadership and management skills.
- The program is accredited by the Psychological Society of Ireland (PSI) and graduates are eligible to apply for graduate membership of the PSI.
- The program is also accredited by the Association of Business Psychologists (ABP) and graduates are eligible to apply for the ABP Certified Business Psychologist (CBP) designation.
