Program Overview

The Bachelor of Arts in Creative Industries (BACI) is a unique program that combines business fundamentals with specialized courses in media, design, and communication. It prepares students for leadership roles within the dynamic and growing creative industries, equipping them with the knowledge, skills, and global perspectives necessary to succeed. Through a 1+2+1 structure, internships, and a choice of concentrations, the program fosters innovation, entrepreneurship, and the ability to transform creative ideas into commercially viable products and services.