Program Overview
Lewis University's Digital Marketing Bachelor's Degree equips students with a comprehensive understanding of traditional and digital marketing principles. Graduates gain expertise in content marketing, paid ads, SEO, and online reputation management, preparing them for success in the competitive digital marketing industry. With a 100% employment or graduate school placement rate and a starting salary of $43K, this program offers a strong foundation for a rewarding career in digital marketing.
Program Outline
It emphasizes that this program focuses on reaching customers online through targeted, engaging methods. Students receive a strong foundation in traditional marketing alongside practical online marketing skills highly valued by employers. This includes various areas like digital marketing, content marketing, paid ads, and SEO. Graduates learn to integrate these tactics into a comprehensive strategy and manage online reputation.
Headline
"100% Employed or Grad School", "$43K Starting Salary", "300+ Employers Recruit"
Program Focus
This program aims to equip graduates with the expertise to thrive in the digital marketing world, offering a competitive edge in the job market.
Key Points
- Combines traditional marketing foundation with in-demand digital marketing skills.
- Covers areas like content marketing, paid ads, and SEO.
- Prepares students for integrating digital marketing into overall company strategies.
- Emphasizes online reputation management.
Outline:
Sample Courses
- Principles of Marketing
- Business Communication in the Digital Age
- Introduction to Digital Marketing
- Digital Marketing Strategy
- Web Analytics
- Introduction to Graphic Design
- Digital Marketing Optimization
- Minor options available for both business and non-business majors.
- On-campus opportunities through organizations like the American Marketing Association and Delta Sigma Pi.
Careers:
Career Options
- Online Community Manager
- Digital Marketing Strategist
- SEO/SEM Specialist
- Web Content Manager
Starting Salary
$43K
Employment Rate
100% employed or enrolled in grad school
Employer Recruitment
Over 300 employers actively recruit graduates
Other:
- The program is offered by the College of Business at Lewis University.