Program Overview

Business Management and Marketing BA (Hons)

Year of Entry

• 2026

UCAS Code

• NN25

Duration of Study

• 3 years or 4 years with international, placement, or entrepreneurship year

Course Summary

Emerge as one of tomorrow’s talented marketeers or as a future business leader with our Business Management and Marketing BA. You’ll develop vital business knowledge and key marketing techniques, complemented by real-world experiences and opportunities to advance your personal and professional potential.

Why Study Business Management and Marketing at Keele University?

• Gain a competitive edge with our Professional and Academic Development Programme
• Option to undertake a work placement or entrepreneurship year
• Study abroad opportunities
• Study alongside innovative companies based in Keele Business School
• Application-driven teaching and learning to support the development of practical, creative, and analytical skills to shape the next generation of marketing leaders

Course Overview

Interested in a programme that covers both business management and marketing in depth? Discover our Business Management and Marketing BA, designed to enhance your subject knowledge and experience through a scaffolded curriculum that provides you with a portfolio of expertise to support you in your career progression.

You will gain a comprehensive understanding of the different aspects of business, such as business operations, human resource management, leadership, and strategy. What role does marketing play in the success of a business? You’ll explore topics such as consumer behaviour, digital marketing strategies, and brand management, while building your confidence in creating effective marketing campaigns and analysing market trends.

Practical, career-focused teaching and learning ensures that you can apply the theory you’re learning to real-world scenarios that will build your expertise and confidence. We will also get you thinking about sustainability and business ethics so when you begin work or start your own business you can be a force for good in the world.

Our built-in Professional and Academic Development Programme spans your entire degree. Designed to fully prepare you for securing a great job or starting a business, you will develop your professional skills, creativity, confidence, critical thinking, and problem-solving abilities. Our aim? To ensure you graduate with clear goals and impressive experiences to show future employers or investors. You’ll benefit from Keele Business School’s strong industry connections, placement or entrepreneurship opportunities, hands-on practical experiences, and invaluable real-world insights such as through our Global Challenge Pathways.

Course Structure

Year 1

• Compulsory Modules:
  • Professional and Academic Development 1
  • The Business of Organisations
  • The Global Business Context
  • Marketing Fundamentals
• Optional Modules:
  • Teams, People, and Performance

Year 2

• Compulsory Modules:
  • Professional and Academic Development 2
  • Contemporary Business Operations
  • Marketing Research: Principles, Process and Practice
  • Creative Marketing Communication in the Digital Age
• Optional Modules:
  • Individual Placement Module
  • Contemporary Business Ethics Debates

Year 3

• Core Modules:
  • Professional and Academic Development 3
  • Strategic Management
  • Project
• Optional Modules:
  • Individual Placement Module
  • The Digital Showcase
  • Digital Marketing in Action
  • Creative Branding: Creation, Strategy and Management

Entry Requirements

• A Level: BBC
• BTEC: DMM
• T Level: Merit
• International Baccalaureate Diploma: 554 in three Higher Levels or 29 points
• Access to HE Diploma: 112 UCAS points
• Welsh Baccalaureate / Bagloriaeth Cymru: The Advanced Skills Challenge Certificate is equivalent to one full A Level at the same grade
• Scotland - Highers and Advanced Highers: BCCCC in five Highers, or CD in two Advanced Highers and CC in two Highers, or CCD in three Advanced Highers
• Extended Project Qualification (EPQ): If you have B or higher in the EPQ and are studying A Levels, BTEC, the International Baccalaureate Diploma, or an Access to HE Diploma, you will typically receive an alternative offer which will be lower than the standard offer
• Core Maths: If you have B or higher in Core Maths and are studying A Levels, BTEC, the International Baccalaureate, or an Access to HE Diploma, you will typically receive an alternative offer which will be lower than the standard offer

English Language Requirements

• All our courses require an English language qualification or test. Most students meet this through a 4 or C in GCSE English. Please visit our English Language pages for details, including test information for international students. For students who require a test, this course requires a result from Group A.

Tuition Fees

• UK: £9,535 for the 2025/6 academic year (subject to Parliamentary approval)
• International: Band 1, £17,700 for the 2025/26 academic year

Additional Opportunities

• Foundation year
• Placement year
• International year
• Study abroad
• Entrepreneurship year
• GCP Elective Pathways

Supporting You

• Our staff in Keele Business School are active researchers in core areas such as accounting, finance, economics, human resource management, marketing, and management. Their academic work will inform your learning, incorporating recent theories and current themes to open discussion in your subject area.
• There are professional support staff on hand to answer any queries you may have during your undergraduate studies at Keele.
• Our academics in Keele Business School are multicultural and multinational, bringing an international aspect to the School’s teaching, research, and business activities.

Your Future Career

• This innovative Business Management and Marketing BA course will provide you with a fantastic combination of business and marketing skills that you can apply in business, the public sector, and not-for-profit organisations.
• Many organisations recruit business management and marketing graduates, not just business enterprises but also the health services, local and central government, political parties, charities, educational institutions, and more.
• You will graduate with a strong foundation in both subject areas, improve your critical thinking and communication skills, and establish an entrepreneurial mindset. This, together with our Professional and Academic Development Programme, will provide you with the intellectual, professional, and personal resources to enjoy a successful career in a multitude of sectors.

Careers and Employability

• Keele’s Careers and Employability team offers a variety of personal and career development opportunities to enhance your employability.
• From mock interviews, careers guidance, and CV advice, to careers fairs and networking events, along with helping you find part-time and graduate employment, the team will support you throughout your studies and beyond.

Teaching, Learning, and Assessment

• We use a variety of teaching and learning methods throughout this Business Management and Marketing BA, tailored to the module theme and level.
• These methods may include interactive lectures, independent study, group tutorials, reflective practice, and engaging in web-based learning via Keele’s virtual learning environment (KLE).
• Our practical lab-based classes provide hands-on experience in data analysis, and we create a safe and supportive space for you to practice your decision-making skills through simulated business contexts.
• You will also have opportunities to interact with businesses and organisations through guest lectures, company visits, and direct engagement, working on live issues where you can put your learning into practice.

Foundation Year

• Studying a Foundation Year, for whatever reason, offers an alternative route to Keele, and provides a unique opportunity to better prepare for your chosen degree.
• That extra year of study can improve your academic skills, expand your subject knowledge, build your confidence, and provide a better understanding of higher education.
• On our Foundation Year, you'll join our undergraduate community from the outset, with access to all the facilities and support you'd get as an undergraduate student at Keele.

Foundation Year Overview

• Our Foundation Year provides an excellent alternative route to Keele, offering preparation for your chosen degree with guaranteed entry onto your undergraduate course once you successfully complete.
• This extra year of study can improve your academic skills, expand your subject knowledge, build your confidence, and provide a better understanding of higher education.
• On our Foundation Year, you'll join our undergraduate community from the outset, with access to all the facilities and support you'd get as an undergraduate student at Keele.

Course Content

• Our Foundation Year allows you to develop your critical thinking, academic reading, writing, and communication study skills along with subject-specific knowledge and skills which will be invaluable in your academic studies and beyond.
• Upon meeting the progression criteria and successfully completing our Foundation Year, you will automatically progress into your Keele undergraduate degree with the confidence that you have the skills and knowledge needed to successfully complete your course.

Course Structure

• Semester one modules:
  • Foundations: Breaking the code - Understanding Academic Writing
  • Foundations of Business 1
  • Foundations of Business 2
  • Foundations of Business 3
• Semester two modules:
  • Advancing Business
  • University Research Portfolio

Entry Requirements

• Between 40-48 UCAS tariff points from at least 1 A level/level 3 qualification, or relevant work experience
• GCSE English Language at grade 4 (C), or Level 2 Functional Skills
• IELTS 5.5 (with 5.5 in all subtests)

How to Apply

• Students will need to apply for BA (Hons) Business Management and Marketing with Foundation Year (UCAS code NN52) through UCAS at www.ucas.com